{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":237,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-09-18T22:24:48.838817+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Cannes Lions International Festival of Creativity 2026","slug":"best-of-linkedin-cannes-lions-international-festival-of-creativity-2026","published_at":"2026-06-30T10:26:20+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-cannes-lions-international-festival-of-creativity-2026","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/196-best-of-linkedin-cannes-lions-international-festival-of-creativity-2026","audio_url":"https://audio.podigee-cdn.net/2533508-m-a705f615b6cb4abe0537a7aa431890cf.mp3?source=feed","summary":"We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive overview of the Cannes Lions 2026 festival, highlighting a significant transition from theoretical discussions to the practical execution of agentic AI. Industry leaders across major brands like Starbucks, Amazon, and Google describe a landscape where employee-generated content and authentic creator partnerships have replaced polished corporate campaigns as the primary drivers of consumer trust. While technology remains a dominant theme, the contributors emphasize that human creativity, emotional resonance, and ethical data governance are the essential foundations for lasting brand impact. This edition also spotlights the \"democratization\" of production tools, allowing smaller entrepreneurs to compete with global players through AI-powered innovation. Additionally, the festival served as a vital forum for discussing leadership evolution, the importance of community-led activations, and the enduring necessity of genuine human connection in an increasingly automated world. Collectively, these perspectives suggest that as mediocrity becomes free through automation, a brand's unique soul and its ability to foster real-world relationships have become its most valuable assets. This podcast was created via Google Notebook LM.","meta_description":"We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways. This edition provides a comprehensive overview of the Can…","key_points":[],"chapters":[],"topics":[],"duration_seconds":810,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-cannes-lions-international-festival-of-creativity-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-cannes-lions-international-festival-of-creativity-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}