{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":237,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-09-18T22:24:48.838817+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: AI in B2B Marketing CW 35/ 36","slug":"best-of-linkedin-ai-in-b2b-marketing-cw-35-36","published_at":"2026-09-11T07:54:04+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-ai-in-b2b-marketing-cw-35-36","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/234-best-of-linkedin-ai-in-b2b-marketing-cw-35-36","audio_url":"https://audio.podigee-cdn.net/2592429-m-f96abd9e5edcf5ad8990fa391f5f5ab3.mp3?source=feed","summary":"We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines the landscape of B2B go-to-market strategies is undergoing a profound transformation as AI answer engines begin to outperform traditional search engines in lead conversion. Current data suggests that brand visibility in these digital ecosystems now relies more on YouTube mentions and individual social profiles than conventional SEO metrics. Meanwhile, the initial trend toward fully autonomous AI sales representatives is pivoting back toward hybrid models, where human oversight ensures data quality and handles complex sales motions. Organisations are increasingly focused on agentic workflows and direct data warehouse access to refine their outreach and maintain deliverability amidst stricter spam filters. Ultimately, success in this new era depends on integrating AI agents that solve specific customer problems rather than relying solely on the power of underlying models. This shift marks a transition from viewing AI as a simple assistant to treating it as a core architectural component of the modern marketing and sales stack. This podcast was created via Gemini Notebook","meta_description":"We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in…","key_points":[],"chapters":[],"topics":[],"duration_seconds":844,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-ai-in-b2b-marketing-cw-35-36/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-ai-in-b2b-marketing-cw-35-36.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}