{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":237,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-09-18T22:24:48.838817+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: AI in B2B Marketing CW 31/ 32","slug":"best-of-linkedin-ai-in-b2b-marketing-cw-31-32","published_at":"2026-08-13T15:11:20+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-ai-in-b2b-marketing-cw-31-32","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/220-best-of-linkedin-ai-in-b2b-marketing-cw-31-32","audio_url":"https://audio.podigee-cdn.net/2570359-m-d16f06f3442df95e7efc76c00cf51943.mp3?source=feed","summary":"We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition outlines a fundamental shift in B2B marketing, where a brand’s success is increasingly defined by its visibility and citations within AI search engines rather than its own website content. While generative AI and agent-mediated commerce are projected to manage trillions in transactions, many organisations struggle with a readiness gap between executive ambition and practical execution. Insights from industry experts highlight that while AI-powered sales tools can significantly boost deal closures, many automated initiatives fail due to a lack of proper investment and human oversight. Data from various reports also emphasise the growing importance of Generative Engine Optimisation (GEO) as companies race to adapt to new regulatory frameworks like the EU AI Act. Ultimately, the sources suggest that businesses must transition from simple automation to encoded judgment to maintain a competitive advantage in an AI-driven landscape. This podcast was created via Gemini Notebook","meta_description":"We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1288,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-ai-in-b2b-marketing-cw-31-32/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-ai-in-b2b-marketing-cw-31-32.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}