{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":237,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-09-18T22:24:48.838817+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: AI in B2B Marketing CW 29/ 30","slug":"best-of-linkedin-ai-in-b2b-marketing-cw-29-30","published_at":"2026-07-31T10:48:39+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-ai-in-b2b-marketing-cw-29-30","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/213-best-of-linkedin-ai-in-b2b-marketing-cw-29-30","audio_url":"https://audio.podigee-cdn.net/2561290-m-3423d6158720e983f4337aaebed532f5.mp3?source=feed","summary":"We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines the profound shift towards AI-driven marketing and sales, specifically highlighting the transition from traditional search to Generative Engine Optimization (GEO). Practical applications such as automated competitor research, agentic outbound prospecting, and streamlined content workflows demonstrate how teams are increasing efficiency. However, several contributors warn that these agentic systems fail without clean, honest data and a clear human-led strategy. The texts also explore how B2B buyers now form shortlists within AI platforms, making brand visibility and third-party citations more critical than owned website traffic. Ultimately, the collection argues that CMOs must pivot from campaign execution to orchestrating complex, AI-mediated ecosystems to remain competitive. This evolving landscape requires businesses to treat AI agents as a primary audience while maintaining consistent messaging across the entire digital web. This podcast was created via Google NotebookLM.","meta_description":"We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1302,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-ai-in-b2b-marketing-cw-29-30/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-ai-in-b2b-marketing-cw-29-30.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}