{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":237,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-09-18T22:24:48.838817+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: AI in B2B Marketing CW 27/ 28","slug":"best-of-linkedin-ai-in-b2b-marketing-cw-27-28","published_at":"2026-07-17T09:13:02+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-ai-in-b2b-marketing-cw-27-28","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/206-best-of-linkedin-ai-in-b2b-marketing-cw-27-28","audio_url":"https://audio.podigee-cdn.net/2548286-m-2a4b786eed586043f094c09e3e6c7954.mp3?source=feed","summary":"We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examine the transition from traditional search engine optimization to AI visibility and generative engine optimization. These texts highlight how brands must now ensure they are cited and recommended by AI assistants like ChatGPT, Claude, and Perplexity to remain discoverable. Modern marketing strategies are shifting toward machine-legible content and structured data to feed these models, while also warning against the risks of generic, AI-generated \"slop\" that can damage brand reputation. Emerging technologies like AI Sales Development Representatives (SDRs) and autonomous agents are becoming central to growth, provided they are supported by clean data and human strategic judgment. Ultimately, the sources argue that while AI offers unprecedented speed and automation, human creativity and distinctive positioning remain the primary factors for long-term business success. This podcast was created via Google NotebookLM.","meta_description":"We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1244,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-ai-in-b2b-marketing-cw-27-28/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-ai-in-b2b-marketing-cw-27-28.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}