{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":237,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-09-18T22:24:48.838817+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: AI in B2B Marketing CW 25/ 26","slug":"best-of-linkedin-ai-in-b2b-marketing-cw-25-26","published_at":"2026-07-03T06:30:09+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-ai-in-b2b-marketing-cw-25-26","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/198-best-of-linkedin-ai-in-b2b-marketing-cw-25-26","audio_url":"https://audio.podigee-cdn.net/2536548-m-de755b000f2c51ed1d9e898b474ddf0e.mp3?source=feed","summary":"We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it This edition examines the evolution of AI marketing and sales strategies leading into 2026, highlighting a shift from simple content generation to autonomous agentic execution. Industry experts detail how AI SDRs and integrated tools now automate the entire outbound funnel, from lead enrichment to booking meetings. A primary theme is the emergence of Generative Engine Optimisation (GEO), where brand visibility depends on being cited by AI models rather than just ranking on traditional search engines. The texts emphasise that while AI significantly increases operational speed, human judgment and clean data foundations remain essential to prevent \"automated slop\" and ensure real ROI. Contributors also explore the consolidation of marketing stacks, noting that unified customer context is the critical bridge between fragmented tools and effective autonomous systems. Ultimately, the consensus suggests that AI acts as a force multiplier for skilled professionals rather than a total replacement for human creativity and strategic oversight. This podcast was created via Google NotebookLM.","meta_description":"We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1221,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-ai-in-b2b-marketing-cw-25-26/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-ai-in-b2b-marketing-cw-25-26.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}