{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":188,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-06-17T00:19:12.255643+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Advertising Week Europe & Ammunition EU Launch","slug":"best-of-linkedin-advertising-week-europe-ammunition-eu-launch","published_at":"2026-04-01T12:01:08+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-advertising-week-europe-ammunition-eu-launch","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/149-best-of-linkedin-advertising-week-europe-ammunition-eu-launch","audio_url":"https://audio.podigee-cdn.net/2433172-m-9574e46b05ac7724160cd4aaddfb69de.mp3?source=feed","summary":"We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways. This edition describes the events and key takeaways from Advertising Week Europe 2026 in London, along with the regional launch of the global agency Ammunition. Industry leaders highlight a shift from hype-driven artificial intelligence toward practical implementation, where generative engines and algorithms increasingly determine brand discoverability, while content creators and major brands emphasize authentic storytelling and participatory community experiences, noting that most social media consumption now comes from unfollowed accounts. Discussions also stress the need for measurable growth, the emergence of a collapsed funnel in B2B marketing, and the importance of inclusive advertising, with professionals underlining that fixing broken operating systems is more critical than optimizing creative output for sustained success, as technical sessions explore the rise of retail media, advances in programmatic buying, and the growing role of human intuition in an increasingly data-driven environment. This podcast was created via Google Notebook LM.","meta_description":"We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways. This edition describes the events and key takeaways from…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1302,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-advertising-week-europe-ammunition-eu-launch/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-advertising-week-europe-ammunition-eu-launch.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}