{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":237,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-09-18T22:24:48.838817+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of Linkedin: Account-based Marketing CW 34/ 35","slug":"best-of-linkedin-account-based-marketing-cw-34-35","published_at":"2026-09-01T09:26:40+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-account-based-marketing-cw-34-35","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/228-best-of-linkedin-account-based-marketing-cw-34-35","audio_url":"https://audio.podigee-cdn.net/2584259-m-0b0d3be320930db4445c70321bac6247.mp3?source=feed","summary":"We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence This edition examines the modern evolution of Account-Based Marketing, highlighting a strategic shift from broad corporate targeting to the precise mapping of complex buying committees. It illustrates how agentic AI has drastically reduced the costs of hyper-personalisation while significantly increasing pipeline opportunities for teams with high-quality data. The text underscores that successful programmes require total sales and marketing alignment and a focus on real-time signals rather than static lists. Furthermore, the findings reveal that investing in strategic foundations and refined targeting yields far higher returns than simply expanding a martech stack. Ultimately, the research suggests that while automation drives efficiency, human judgement remains essential for high-value business-to-business engagement. This podcast was created via Gemini Notebook","meta_description":"We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams…","key_points":[],"chapters":[],"topics":[],"duration_seconds":715,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-account-based-marketing-cw-34-35/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-account-based-marketing-cw-34-35.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}