{"podcast":{"title":"Best of LinkedIn: Strategic B2B Marketing","slug":"best-of-linkedin-strategic-b2b-marketing-7370361","podcast_index_feed_id":7370361,"rss_url":"https://frenus-marketing.podigee.io/feed/mp3","website_url":"https://news.frenus.com","image_url":"https://images.podigee-cdn.net/0x,sIONqwGSHhgmapilovSUmw7Sg14jH_hyUct3J3QJLDl0=/https://main.podigee-cdn.net/uploads/u76584/37ad6837-d613-42dd-8b8c-956ec4df6128.png","author":"Thomas Allgeyer, Frenus GmbH","episode_count":188,"summary":"🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.","last_synced_at":"2026-06-17T00:19:12.255643+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361"},"episode":{"title":"Best of LinkedIn: Account-based Marketing CW 14/ 15","slug":"best-of-linkedin-account-based-marketing-cw-14-15","published_at":"2026-04-14T07:46:24+00:00","page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-account-based-marketing-cw-14-15","show_page_url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361","url":"https://frenus-marketing.podigee.io/155-best-of-linkedin-account-based-marketing-cw-14-15","audio_url":"https://audio.podigee-cdn.net/2450116-m-f7fcb83ccf19e54a6a1cad9969da835a.mp3?source=feed","summary":"We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence In this edition, modern Account-Based Marketing (ABM) is shifting from broad, lead-based tactics to a precision-driven go-to-market strategy that treats high-value accounts as markets of one. These sources highlight how AI and advanced signal tracking now allow teams to identify active buyers and map complex buying committees with unprecedented accuracy. By integrating tools like Claude AI, Clay, and 6sense, companies can automate deep research and hyper-personalised outreach, effectively providing Tier 1 treatment to every target. Successful execution requires total alignment between sales and marketing, moving away from generic email blasts toward coordinated, multi-channel orchestration. Experts argue that the goal has evolved from simple lead generation to tracking account progression and influencing both human stakeholders and AI decision systems. Ultimately, the focus is on long-term relationship building and maximizing lifetime value rather than chasing individual, unverified clicks. This podcast was created via Google NotebookLM.","meta_description":"We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1275,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/best-of-linkedin-strategic-b2b-marketing-7370361/episodes/best-of-linkedin-account-based-marketing-cw-14-15/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/best-of-linkedin-strategic-b2b-marketing-7370361/best-of-linkedin-account-based-marketing-cw-14-15.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}