{"podcast":{"title":"Behind the Stems","slug":"behind-the-stems-7549819","podcast_index_feed_id":7549819,"rss_url":"https://app.kajabi.com/podcasts/2147493369/feed","website_url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/2147501886/podcasts/e5b520-8c3a-660e-5a37-e606ae34d5f6_Black_Ivory_Boho_Aesthetic_Beauty_Blogger_Name_Circle_Logo.png","author":"Ash Wheelhouse","episode_count":43,"summary":"Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don't share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out your disgusting van and craving honest conversation, you’re in the right place.","last_synced_at":"2026-06-12T12:21:07.878817+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819"},"episode":{"title":"You’re Not Stuck, You’re Just Believing the Wrong Story - with Giorgio Genaus | Ep 33","slug":"you-re-not-stuck-you-re-just-believing-the-wrong-story-with-giorgio-genaus-ep-33","published_at":"2026-01-13T21:00:00+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819/you-re-not-stuck-you-re-just-believing-the-wrong-story-with-giorgio-genaus-ep-33","show_page_url":"https://stenobird.com/podcast/behind-the-stems-7549819","url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems/episodes/2149148755","audio_url":"https://app.kajabi.com/podcasts/medias/2149148755.mp3","summary":"This episode started as a conversation about mindset — and turned into one of the most grounding, clarifying, and honestly relieving conversations I’ve had in a long time. I’m joined by Giorgio, a mindset coach who works with high-performers, creatives, business owners, and people who feel like they should be doing better… but keep feeling stuck anyway This isn’t an inspirational pep talk. It’s a practical, honest conversation about how humans actually work — and how much lighter business becomes when you stop believing every story your brain hands you. If you’re a wedding florist, creative, or business owner who feels capable but stuck — this episode is for you. You can find Giorgio on Instagram here: 👉 https://www.instagram.com/giorgiogenius (Highly recommend a scroll — his perspective is as grounded as it is clarifying.) Want help applying this to your own floristry business? Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison. Inside the Academy, you’ll learn how to: clarify your niche and position yourself with confidence communicate your value without defending your prices build demand without relying on chaos or constant content grow a business that actually supports your life If you’re ready to stop spiralling and start building with intention, you’ll feel right at home in Wildflower Academy. Click here to join!","meta_description":"This episode started as a conversation about mindset — and turned into one of the most grounding, clarifying, and honestly relieving conversations I’ve ha…","key_points":[],"chapters":[],"topics":[],"duration_seconds":5955,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-the-stems-7549819/episodes/you-re-not-stuck-you-re-just-believing-the-wrong-story-with-giorgio-genaus-ep-33/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-the-stems-7549819/you-re-not-stuck-you-re-just-believing-the-wrong-story-with-giorgio-genaus-ep-33.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}