{"podcast":{"title":"Behind the Stems","slug":"behind-the-stems-7549819","podcast_index_feed_id":7549819,"rss_url":"https://app.kajabi.com/podcasts/2147493369/feed","website_url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/2147501886/podcasts/e5b520-8c3a-660e-5a37-e606ae34d5f6_Black_Ivory_Boho_Aesthetic_Beauty_Blogger_Name_Circle_Logo.png","author":"Ash Wheelhouse","episode_count":43,"summary":"Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don't share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out your disgusting van and craving honest conversation, you’re in the right place.","last_synced_at":"2026-06-12T12:21:07.878817+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819"},"episode":{"title":"When the Plan Falls Apart: How to Lead, Pivot, and Problem-Solve Like a Pro Florist | Ep 24","slug":"when-the-plan-falls-apart-how-to-lead-pivot-and-problem-solve-like-a-pro-florist-ep-24","published_at":"2025-11-23T01:00:00+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819/when-the-plan-falls-apart-how-to-lead-pivot-and-problem-solve-like-a-pro-florist-ep-24","show_page_url":"https://stenobird.com/podcast/behind-the-stems-7549819","url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems/episodes/2149116134","audio_url":"https://app.kajabi.com/podcasts/medias/2149116134.mp3","summary":"I’m sharing a behind-the-scenes story from a scorching hot Redleaf wedding where the entire ceremony location changed the day before and how I pivoted the design without any stress (or crispy flowers). I also answer a Wildflower Academy member’s question about what to do when a venue gives you incorrect information, the client wants something physically impossible, and you have to make a call on the day. We chat about: How I handle last-minute changes with confidence The questions I ask early to avoid surprises later Why understanding a client’s intention matters more than the exact inspo photo My go-to backup structures and on-the-day prep How to communicate clearly with clients when things can’t go to plan A short, practical episode that will help you stay calm, flexible, and in your leadership energy — no matter what the wedding day throws your way.   Want help applying this to your own floristry business? Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison. Inside the Academy, you’ll learn how to: clarify your niche and position yourself with confidence communicate your value without defending your prices build demand without relying on chaos or constant content grow a business that actually supports your life If you’re ready to stop spiralling and start building with intention, you’ll feel right at home in Wildflower Academy. Click here to join!","meta_description":"I’m sharing a behind-the-scenes story from a scorching hot Redleaf wedding where the entire ceremony location changed the day before and how I pivoted the…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1505,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-the-stems-7549819/episodes/when-the-plan-falls-apart-how-to-lead-pivot-and-problem-solve-like-a-pro-florist-ep-24/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-the-stems-7549819/when-the-plan-falls-apart-how-to-lead-pivot-and-problem-solve-like-a-pro-florist-ep-24.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}