{"podcast":{"title":"Behind the Stems","slug":"behind-the-stems-7549819","podcast_index_feed_id":7549819,"rss_url":"https://app.kajabi.com/podcasts/2147493369/feed","website_url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/2147501886/podcasts/e5b520-8c3a-660e-5a37-e606ae34d5f6_Black_Ivory_Boho_Aesthetic_Beauty_Blogger_Name_Circle_Logo.png","author":"Ash Wheelhouse","episode_count":43,"summary":"Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don't share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out your disgusting van and craving honest conversation, you’re in the right place.","last_synced_at":"2026-06-12T12:21:07.878817+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819"},"episode":{"title":"What's working for me on Instagram right now | Ep 36","slug":"what-s-working-for-me-on-instagram-right-now-ep-36","published_at":"2026-02-02T01:00:00+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819/what-s-working-for-me-on-instagram-right-now-ep-36","show_page_url":"https://stenobird.com/podcast/behind-the-stems-7549819","url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems/episodes/2149160165","audio_url":"https://app.kajabi.com/podcasts/medias/2149160165.mp3","summary":"I accidentally started a third Instagram account. And no, this is not something I ever wanted to do. In this episode, I’m sharing a very honest, behind-the-scenes snapshot of how I’m using Instagram in 2026 , why marketing feels so different to even a few years ago, and the exact systems I’m using to grow multiple accounts without letting social media take over my life. This year, I’m running: my wedding floristry business Wildflower Academy and a small, local flower market that supports microgrowers and florists in my region So I’ve had to get very intentional about boundaries, leverage, and low-effort strategies that actually work . In this episode, I walk you through the three main strategies I’m using right now, what they are, why they work, and how you can steal them for your own business. Feel free to steal as much or as little of this as you like. And if you want to go deeper into creating repeatable content series, there’s a full training inside Wildflower Academy  called The One Where We Create an Iconic Series -   it’s one of my favourites to teach, and I’ve loved watching members apply it lately. If this episode was useful, I’d love to hear: which strategy you’re going to try or what you’d like me to dive deeper into next Leave a review, leave a comment, or come say hi over on Instagram @academywildflower I genuinely love hearing from you!","meta_description":"I accidentally started a third Instagram account. And no, this is not something I ever wanted to do. In this episode, I’m sharing a very honest, behind-th…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1198,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-the-stems-7549819/episodes/what-s-working-for-me-on-instagram-right-now-ep-36/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-the-stems-7549819/what-s-working-for-me-on-instagram-right-now-ep-36.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}