{"podcast":{"title":"Behind the Stems","slug":"behind-the-stems-7549819","podcast_index_feed_id":7549819,"rss_url":"https://app.kajabi.com/podcasts/2147493369/feed","website_url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/2147501886/podcasts/e5b520-8c3a-660e-5a37-e606ae34d5f6_Black_Ivory_Boho_Aesthetic_Beauty_Blogger_Name_Circle_Logo.png","author":"Ash Wheelhouse","episode_count":43,"summary":"Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don't share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out your disgusting van and craving honest conversation, you’re in the right place.","last_synced_at":"2026-06-12T12:21:07.878817+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819"},"episode":{"title":"The Story You’re Telling Yourself That’s Costing You $10K Per Wedding | Ep 27","slug":"the-story-you-re-telling-yourself-that-s-costing-you-10k-per-wedding-ep-27","published_at":"2025-12-17T01:00:00+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819/the-story-you-re-telling-yourself-that-s-costing-you-10k-per-wedding-ep-27","show_page_url":"https://stenobird.com/podcast/behind-the-stems-7549819","url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems/episodes/2149133049","audio_url":"https://app.kajabi.com/podcasts/medias/2149133049.mp3","summary":"For years, I told myself I didn’t want high-budget weddings. I said they were boring. Too basic. Too polished. Too “not me.” But the reality was they scared me and I was avoiding doing the hard work So I criticised them instead of chasing them. In this episode, I unpack the stories that kept me stuck under $10K weddings and the mindset shifts that helped me move into higher-spend work, work less, and enjoy my business again. If this hits close to home, I’ve left a free resource  for you with  3 simple caption tweaks to help your marketing start attracting higher-budget clients Click here to grab it! Want help applying this to your own floristry business? Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison. Inside the Academy, you’ll learn how to: clarify your niche and position yourself with confidence communicate your value without defending your prices build demand without relying on chaos or constant content grow a business that actually supports your life If you’re ready to stop spiralling and start building with intention, you’ll feel right at home in Wildflower Academy. Click here to join!","meta_description":"For years, I told myself I didn’t want high-budget weddings. I said they were boring. Too basic. Too polished. Too “not me.” But the reality was they…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1667,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-the-stems-7549819/episodes/the-story-you-re-telling-yourself-that-s-costing-you-10k-per-wedding-ep-27/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-the-stems-7549819/the-story-you-re-telling-yourself-that-s-costing-you-10k-per-wedding-ep-27.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}