{"podcast":{"title":"Behind the Stems","slug":"behind-the-stems-7549819","podcast_index_feed_id":7549819,"rss_url":"https://app.kajabi.com/podcasts/2147493369/feed","website_url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/2147501886/podcasts/e5b520-8c3a-660e-5a37-e606ae34d5f6_Black_Ivory_Boho_Aesthetic_Beauty_Blogger_Name_Circle_Logo.png","author":"Ash Wheelhouse","episode_count":43,"summary":"Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don't share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out your disgusting van and craving honest conversation, you’re in the right place.","last_synced_at":"2026-06-12T12:21:07.878817+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819"},"episode":{"title":"The Content Series That Actually Books Weddings with Jade from Willow & Sage Botanics | Ep 37","slug":"the-content-series-that-actually-books-weddings-with-jade-from-willow-sage-botanics-ep-37","published_at":"2026-02-08T01:00:00+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819/the-content-series-that-actually-books-weddings-with-jade-from-willow-sage-botanics-ep-37","show_page_url":"https://stenobird.com/podcast/behind-the-stems-7549819","url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems/episodes/2149162934","audio_url":"https://app.kajabi.com/podcasts/medias/2149162934.mp3","summary":"In this episode, I’m chatting with Jade from Willow & Sage Botanics, an Auckland-based wedding florist who stumbled into flowers during COVID, ditched retail (because… no), and built an incredibly intentional brand by doing one bold thing: she committed to a 52-week design challenge. We talk about what it really looks like to go from “I make pretty things” to \"I run a business\" and how Jade used consistency, series content, and more client-centred storytelling to attract higher-budget, better-aligned weddings (without needing to be “20 years in” to have authority). If you’ve ever felt like you’re posting for other florists instead of your dream couples, this one will land.","meta_description":"In this episode, I’m chatting with Jade from Willow & Sage Botanics, an Auckland-based wedding florist who stumbled into flowers during COVID, ditched…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3013,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-the-stems-7549819/episodes/the-content-series-that-actually-books-weddings-with-jade-from-willow-sage-botanics-ep-37/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-the-stems-7549819/the-content-series-that-actually-books-weddings-with-jade-from-willow-sage-botanics-ep-37.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}