{"podcast":{"title":"Behind the Stems","slug":"behind-the-stems-7549819","podcast_index_feed_id":7549819,"rss_url":"https://app.kajabi.com/podcasts/2147493369/feed","website_url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/2147501886/podcasts/e5b520-8c3a-660e-5a37-e606ae34d5f6_Black_Ivory_Boho_Aesthetic_Beauty_Blogger_Name_Circle_Logo.png","author":"Ash Wheelhouse","episode_count":43,"summary":"Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don't share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out your disgusting van and craving honest conversation, you’re in the right place.","last_synced_at":"2026-06-12T12:21:07.878817+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819"},"episode":{"title":"The Comparison Trap (and How to Climb Out of It) | Ep 21","slug":"the-comparison-trap-and-how-to-climb-out-of-it-ep-21","published_at":"2025-10-29T01:00:00+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819/the-comparison-trap-and-how-to-climb-out-of-it-ep-21","show_page_url":"https://stenobird.com/podcast/behind-the-stems-7549819","url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems/episodes/2149105773","audio_url":"https://app.kajabi.com/podcasts/medias/2149105773.mp3","summary":"I want to dedicate this episode to one of the most painful things we experience as florists, comparison. That gross, icky feeling that creeps in when you open Instagram “just to post something” and suddenly find yourself spiralling down a rabbit hole of envy, doubt and mental gymnastics over who booked what and why it wasn’t you. In this chat, I’m breaking down what’s actually happening when comparison hits and how to shift it from something that drains you to something that drives you. We’ll talk about why that jealousy might actually be clarity in disguise, how to stop designing from imitation instead of intuition and why your competitors are secretly doing you a favour. If you’ve ever felt triggered by another florist’s success, stared too long at someone else’s bouquet, or muted half your feed just to breathe again… this episode’s for you. By the end, you’ll walk away with a calmer mind, a clearer sense of direction, and a reminder that someone else’s win doesn’t take anything away from you, it just proves what’s possible.   Want help applying this to your own floristry business? Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison. Inside the Academy, you’ll learn how to: clarify your niche and position yourself with confidence communicate your value without defending your prices build demand without relying on chaos or constant content grow a business that actually supports your life If you’re ready to stop spiralling and start building with intention, you’ll feel right at home in Wildflower Academy. Click here to join!  ","meta_description":"I want to dedicate this episode to one of the most painful things we experience as florists, comparison. That gross, icky feeling that creeps in when you…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1537,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-the-stems-7549819/episodes/the-comparison-trap-and-how-to-climb-out-of-it-ep-21/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-the-stems-7549819/the-comparison-trap-and-how-to-climb-out-of-it-ep-21.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}