{"podcast":{"title":"Behind the Stems","slug":"behind-the-stems-7549819","podcast_index_feed_id":7549819,"rss_url":"https://app.kajabi.com/podcasts/2147493369/feed","website_url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/2147501886/podcasts/e5b520-8c3a-660e-5a37-e606ae34d5f6_Black_Ivory_Boho_Aesthetic_Beauty_Blogger_Name_Circle_Logo.png","author":"Ash Wheelhouse","episode_count":43,"summary":"Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don't share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out your disgusting van and craving honest conversation, you’re in the right place.","last_synced_at":"2026-06-12T12:21:07.878817+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819"},"episode":{"title":"The Birth of The Bunch Cruncher | Ep 26","slug":"the-birth-of-the-bunch-cruncher-ep-26","published_at":"2025-12-12T22:00:00+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819/the-birth-of-the-bunch-cruncher-ep-26","show_page_url":"https://stenobird.com/podcast/behind-the-stems-7549819","url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems/episodes/2149131646","audio_url":"https://app.kajabi.com/podcasts/medias/2149131646.mp3","summary":"I’ve been starting my mornings with coffee, headphones, and a blank page, just writing instead of scrolling. One morning, a single journal prompt cracked something open in my brain and sent me straight down memory lane. This episode is about the years I wore my chaotic creative energy like a badge of honour, especially at the flower markets. No recipes. No plan. Just vibes. And while it looked romantic from the outside, behind the scenes it was costing me money, sleep, confidence, and my nervous system. I’m sharing the moment I realised that “winging it” wasn’t intuitive or artistic, it was just expensive. How cutting out imported flowers forced me to face my avoidance of systems. And why learning to plan my flower orders didn’t kill my creativity… it actually made me a better designer. This is a story about spreadsheets I swore I’d never use, the mindset shift that changed everything, and the principle I live by now: creativity thrives within structure, and profit needs planning . If you’ve ever felt like systems weren’t “you,” if flower ordering gives you anxiety, or if you secretly worry you’re losing money even when you’re booked out, this one’s for you. (And yes, this is also the story of how The Bunch Cruncher was born.) You can get it here: https://stan.store/wildfloweracademy/p/the-bunch-cruncher-floral-calculator   Want help applying this to your own floristry business? Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison. Inside the Academy, you’ll learn how to: clarify your niche and position yourself with confidence communicate your value without defending your prices build demand without relying on chaos or constant content grow a bu…","meta_description":"I’ve been starting my mornings with coffee, headphones, and a blank page, just writing instead of scrolling. One morning, a single journal prompt cracked…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1560,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-the-stems-7549819/episodes/the-birth-of-the-bunch-cruncher-ep-26/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-the-stems-7549819/the-birth-of-the-bunch-cruncher-ep-26.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}