{"podcast":{"title":"Behind the Stems","slug":"behind-the-stems-7549819","podcast_index_feed_id":7549819,"rss_url":"https://app.kajabi.com/podcasts/2147493369/feed","website_url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/2147501886/podcasts/e5b520-8c3a-660e-5a37-e606ae34d5f6_Black_Ivory_Boho_Aesthetic_Beauty_Blogger_Name_Circle_Logo.png","author":"Ash Wheelhouse","episode_count":43,"summary":"Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don't share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out your disgusting van and craving honest conversation, you’re in the right place.","last_synced_at":"2026-06-12T12:21:07.878817+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819"},"episode":{"title":"Stop attracting nitpicky clients: How to get couples who trust your creative vision | Ep 19","slug":"stop-attracting-nitpicky-clients-how-to-get-couples-who-trust-your-creative-vision-ep-19","published_at":"2025-10-03T23:00:00+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819/stop-attracting-nitpicky-clients-how-to-get-couples-who-trust-your-creative-vision-ep-19","show_page_url":"https://stenobird.com/podcast/behind-the-stems-7549819","url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems/episodes/2149093485","audio_url":"https://app.kajabi.com/podcasts/medias/2149093485.mp3","summary":"Are you tired of couples handing you a shopping list of specific flowers and expecting you to magically source every single one, even when it’s out of season or unavailable? You’re not alone. So many florists feel stuck working with clients who micromanage their designs, but it doesn’t have to be this way. In this episode, I’m breaking down why this keeps happening and, more importantly, how you can change it. We’ll talk about how your marketing might accidentally be inviting picky, controlling clients (without you even realising it), and how to shift into authority-driven marketing that shows people you’re the expert from day one. I’ll walk you through how to lead your consultations in a way that stops couples from dictating flower varieties, and how to build real trust so clients feel confident letting you take creative control. If you’re dreaming of couples who say, “I trust you, do your thing!” and who get excited about your artistry rather than the exact flower list, this episode will help you get there.   Want help applying this to your own floristry business? Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison. Inside the Academy, you’ll learn how to: clarify your niche and position yourself with confidence communicate your value without defending your prices build demand without relying on chaos or constant content grow a business that actually supports your life If you’re ready to stop spiralling and start building with intention, you’ll feel right at home in Wildflower Academy. Click here to join!","meta_description":"Are you tired of couples handing you a shopping list of specific flowers and expecting you to magically source every single one, even when it’s out of sea…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1913,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-the-stems-7549819/episodes/stop-attracting-nitpicky-clients-how-to-get-couples-who-trust-your-creative-vision-ep-19/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-the-stems-7549819/stop-attracting-nitpicky-clients-how-to-get-couples-who-trust-your-creative-vision-ep-19.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}