{"podcast":{"title":"Behind the Stems","slug":"behind-the-stems-7549819","podcast_index_feed_id":7549819,"rss_url":"https://app.kajabi.com/podcasts/2147493369/feed","website_url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/2147501886/podcasts/e5b520-8c3a-660e-5a37-e606ae34d5f6_Black_Ivory_Boho_Aesthetic_Beauty_Blogger_Name_Circle_Logo.png","author":"Ash Wheelhouse","episode_count":43,"summary":"Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don't share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out your disgusting van and craving honest conversation, you’re in the right place.","last_synced_at":"2026-06-12T12:21:07.878817+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819"},"episode":{"title":"People Pleaser Ash and dealing with Leadership Anxiety | Ep 23","slug":"people-pleaser-ash-and-dealing-with-leadership-anxiety-ep-23","published_at":"2025-11-14T01:00:00+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819/people-pleaser-ash-and-dealing-with-leadership-anxiety-ep-23","show_page_url":"https://stenobird.com/podcast/behind-the-stems-7549819","url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems/episodes/2149113797","audio_url":"https://app.kajabi.com/podcasts/medias/2149113797.mp3","summary":"In this episode, I’m talking about something I never thought I’d have to learn: how to be a leader. Not a corporate manager, not a clipboard-wielding supervisor… just a wedding florist who suddenly had people relying on her and absolutely no idea how to direct them. For a long time, I felt like I was doing it all wrong. I hated the idea of telling people what to do, so I over-explained everything. I didn’t want to come across as bossy, so I softened all my instructions. And then I wondered why people didn’t know what I meant. Every drive home was a spiral: was I too much? Not enough? Did I make someone uncomfortable? Did I make sense at all? It took one uncomfortable moment for me to realise the truth I’d been avoiding: I was the bottleneck. My team wasn’t confused because they were incapable. They were confused because I was trying to lead in a way that kept everyone comfortable… except myself. So I started asking better questions. What would actually help my team do their best work? And what do I love or hate when I’m freelancing on someone else's wedding? From there, everything started to shift. I stopped trying to be liked and started trying to be clear. I stopped filling the silence with explanations and just said what needed to be said. And for the first time, leading a team didn’t feel heavy, it felt supportive, collaborative, and surprisingly simple. This episode is the behind-the-scenes of that turning point: what changed, how I changed, and how it made every wedding week run smoother than ever. If leadership has ever felt awkward, overwhelming, or just not your thing, I think you’ll feel really seen in this one.   Want help applying this to your own floristry business? Wildflower Academy is where we do this work properly, blending mindset, strategy, and…","meta_description":"In this episode, I’m talking about something I never thought I’d have to learn: how to be a leader. Not a corporate manager, not a clipboard-wielding supe…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1788,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-the-stems-7549819/episodes/people-pleaser-ash-and-dealing-with-leadership-anxiety-ep-23/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-the-stems-7549819/people-pleaser-ash-and-dealing-with-leadership-anxiety-ep-23.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}