{"podcast":{"title":"Behind the Stems","slug":"behind-the-stems-7549819","podcast_index_feed_id":7549819,"rss_url":"https://app.kajabi.com/podcasts/2147493369/feed","website_url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/2147501886/podcasts/e5b520-8c3a-660e-5a37-e606ae34d5f6_Black_Ivory_Boho_Aesthetic_Beauty_Blogger_Name_Circle_Logo.png","author":"Ash Wheelhouse","episode_count":43,"summary":"Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don't share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out your disgusting van and craving honest conversation, you’re in the right place.","last_synced_at":"2026-06-12T12:21:07.878817+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819"},"episode":{"title":"More weddings ≠ More money | Ep 20","slug":"more-weddings-more-money-ep-20","published_at":"2025-10-21T19:00:00+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819/more-weddings-more-money-ep-20","show_page_url":"https://stenobird.com/podcast/behind-the-stems-7549819","url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems/episodes/2149102429","audio_url":"https://app.kajabi.com/podcasts/medias/2149102429.mp3","summary":"When I first fell in love with floristry, I was obsessed, completely consumed by it. I wanted to learn everything, do everything, say yes to every opportunity. I thought being busy meant I was successful. But somewhere along the way, I built a business that was running me instead of the other way around. In this episode, I share how saying yes to everything led to exhaustion, anxiety, and, ironically, less profit. I talk about the moment I realised that more weddings don’t equal more growth and what actually does. If you’ve ever felt like your business is thriving on the outside but draining you on the inside, this one’s for you. Inside Wildflower Academy this month, we’re diving into this exact topic in a module called The Floral Empire Architect where I’ll teach you how to design a business that gives you freedom, not fatigue. Click here to join 🌸 Busy isn’t the goal. Fulfilled is.","meta_description":"When I first fell in love with floristry, I was obsessed, completely consumed by it. I wanted to learn everything, do everything, say yes to every opportu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1866,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-the-stems-7549819/episodes/more-weddings-more-money-ep-20/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-the-stems-7549819/more-weddings-more-money-ep-20.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}