{"podcast":{"title":"Behind the Stems","slug":"behind-the-stems-7549819","podcast_index_feed_id":7549819,"rss_url":"https://app.kajabi.com/podcasts/2147493369/feed","website_url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/2147501886/podcasts/e5b520-8c3a-660e-5a37-e606ae34d5f6_Black_Ivory_Boho_Aesthetic_Beauty_Blogger_Name_Circle_Logo.png","author":"Ash Wheelhouse","episode_count":43,"summary":"Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don't share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out your disgusting van and craving honest conversation, you’re in the right place.","last_synced_at":"2026-06-12T12:21:07.878817+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819"},"episode":{"title":"Instagram Is a Free Money Machine (If You Stop Being Mad at It) | Ep 32","slug":"instagram-is-a-free-money-machine-if-you-stop-being-mad-at-it-ep-32","published_at":"2026-01-09T21:00:00+00:00","page_url":"https://stenobird.com/podcast/behind-the-stems-7549819/instagram-is-a-free-money-machine-if-you-stop-being-mad-at-it-ep-32","show_page_url":"https://stenobird.com/podcast/behind-the-stems-7549819","url":"https://www.wildfloweracademy.co/podcasts/behind-the-stems/episodes/2149145351","audio_url":"https://app.kajabi.com/podcasts/medias/2149145351.mp3","summary":"I recorded this episode in my robe (again), slightly over-caffeinated and fresh off scrolling a comments section that honestly made my eye twitch. I saw thousands of people yelling at the head of Instagram because their posts weren’t getting views and it sparked something I think a lot of business owners need to hear: You are not entitled to success on social media. In this episode, I unpack the quiet entitlement, resentment, and victim mentality that sneaks into our marketing, especially when things feel slow. I share the three simple mindset frameworks that have helped me build multiple businesses on Instagram over more than a decade, even through burnout, dips, and seasons where posting felt like the last thing I wanted to do.   Want help applying this to your own floristry business? Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison. Inside the Academy, you’ll learn how to: clarify your niche and position yourself with confidence communicate your value without defending your prices build demand without relying on chaos or constant content grow a business that actually supports your life If you’re ready to stop spiralling and start building with intention, you’ll feel right at home in Wildflower Academy. Click here to join!","meta_description":"I recorded this episode in my robe (again), slightly over-caffeinated and fresh off scrolling a comments section that honestly made my eye twitch. I saw t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1618,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-the-stems-7549819/episodes/instagram-is-a-free-money-machine-if-you-stop-being-mad-at-it-ep-32/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-the-stems-7549819/instagram-is-a-free-money-machine-if-you-stop-being-mad-at-it-ep-32.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}