{"podcast":{"title":"Behind the Numbers: an EMARKETER Podcast","slug":"behind-the-numbers-an-emarketer-podcast-802137","podcast_index_feed_id":802137,"rss_url":"https://feed.podbean.com/behindthenumbers/feed.xml","website_url":"https://behindthenumbers.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/13379136/Behind_the_Numbers_EMPodcastLogoTile2025_BTN89atg.jpg","author":"EMARKETER","episode_count":100,"summary":"EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.","last_synced_at":"2026-07-30T14:17:11.532557+00:00","page_url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137"},"episode":{"title":"Why Advertisers Are Buying Moments, Not Media | Behind the Numbers","slug":"why-advertisers-are-buying-moments-not-media-behind-the-numbers","published_at":"2026-06-29T04:01:00+00:00","page_url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/why-advertisers-are-buying-moments-not-media-behind-the-numbers","show_page_url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137","url":"https://behindthenumbers.podbean.com/e/why-advertisers-are-buying-moments-not-media-behind-the-numbers/","audio_url":"https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/4y7en7nvm2ujhjpt/20262906_-_Behind_the_Numbers_-_Why_Advertisers_Are_Buying_Moments_Not_Media81lwl.mp3","summary":"In today's podcast episode, we discuss how consumer intent changes throughout the year, what actually happens to shoppers in the seconds after they complete a transaction, and what marketing looks like when you're buying a moment rather than media. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sky Canaves, and Senior Vice President of Strategic Key Accounts at Rokt, Callum Donnelly. Listen wherever you get your podcasts, or watch on YouTube or Spotify. DECK SUBSECTION: Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-why-advertisers-buying-moments-not-media-behind-numbers © 2026 EMARKETER Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.","meta_description":"In today's podcast episode, we discuss how consumer intent changes throughout the year, what actually happens to shoppers in the seconds after they comple…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1465,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-the-numbers-an-emarketer-podcast-802137/episodes/why-advertisers-are-buying-moments-not-media-behind-the-numbers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/why-advertisers-are-buying-moments-not-media-behind-the-numbers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}