{"podcast":{"title":"Behind the Numbers: an EMARKETER Podcast","slug":"behind-the-numbers-an-emarketer-podcast-802137","podcast_index_feed_id":802137,"rss_url":"https://feed.podbean.com/behindthenumbers/feed.xml","website_url":"https://behindthenumbers.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/13379136/Behind_the_Numbers_EMPodcastLogoTile2025_BTN89atg.jpg","author":"EMARKETER","episode_count":100,"summary":"EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.","last_synced_at":"2026-07-30T14:17:11.532557+00:00","page_url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137"},"episode":{"title":"ThredUp Explains How to Make Resale Work for You | Reimagining Retail","slug":"thredup-explains-how-to-make-resale-work-for-you-reimagining-retail","published_at":"2026-06-17T04:01:00+00:00","page_url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/thredup-explains-how-to-make-resale-work-for-you-reimagining-retail","show_page_url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137","url":"https://behindthenumbers.podbean.com/e/thredup-explains-how-to-make-resale-work-for-you-reimagining-retail/","audio_url":"https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/mnez3ayr72q59uqy/20261706_-_Reimagining_Retail_-_ThredUp_Explains_How_to_Make_Resale_Work_for_You8f5n6.mp3","summary":"On today’s podcast episode, we discuss how ThredUp markets to both of its customer groups—the buyer and the seller—how it balances brand storytelling with performance marketing, and where AI is actually making the biggest difference for its customers right now. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Kristen Brophy, Senior Vice President and Head of Marketing at ThredUp. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-thredup-explains-how-make-resale-work-you-reimagining-retail © 2026 EMARKETER Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.","meta_description":"On today’s podcast episode, we discuss how ThredUp markets to both of its customer groups—the buyer and the seller—how it balances brand storytelling with…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1450,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-the-numbers-an-emarketer-podcast-802137/episodes/thredup-explains-how-to-make-resale-work-for-you-reimagining-retail/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/thredup-explains-how-to-make-resale-work-for-you-reimagining-retail.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}