{"podcast":{"title":"Behind the Numbers: an EMARKETER Podcast","slug":"behind-the-numbers-an-emarketer-podcast-802137","podcast_index_feed_id":802137,"rss_url":"https://feed.podbean.com/behindthenumbers/feed.xml","website_url":"https://behindthenumbers.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/13379136/Behind_the_Numbers_EMPodcastLogoTile2025_BTN89atg.jpg","author":"EMARKETER","episode_count":100,"summary":"EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.","last_synced_at":"2026-07-30T14:17:11.532557+00:00","page_url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137"},"episode":{"title":"The Spectacle of Sports: How Brands Create Big Moments Beyond the Game | In the Game","slug":"the-spectacle-of-sports-how-brands-create-big-moments-beyond-the-game-in-the-game","published_at":"2026-07-30T04:01:00+00:00","page_url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/the-spectacle-of-sports-how-brands-create-big-moments-beyond-the-game-in-the-game","show_page_url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137","url":"https://behindthenumbers.podbean.com/e/the-spectacle-of-sports-how-brands-create-big-moments-beyond-the-game-in-the-game/","audio_url":"https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/yajbftqihq285i5m/ITG_07302026_AUDIO.mp3","summary":"On today's podcast episode, we discuss the audiences for \"spectacle events,\" including one-off marquee sporting events like UFC 250 and sporting occasion-adjacent events like the NFL Draft. We also explore the best ways to market around these moments and share some interesting examples of how companies are engaging with fans. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Marisa Jones, and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersPurchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here: https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_pageFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/spectacle-of-sports-how-brands-create-big-moments-beyond-game© 2026 EMARKETER","meta_description":"On today's podcast episode, we discuss the audiences for \"spectacle events,\" including one-off marquee sporting events like UFC 250 and sporting occasion-…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1656,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-the-numbers-an-emarketer-podcast-802137/episodes/the-spectacle-of-sports-how-brands-create-big-moments-beyond-the-game-in-the-game/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/the-spectacle-of-sports-how-brands-create-big-moments-beyond-the-game-in-the-game.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}