{"podcast":{"title":"Behind the Numbers: an EMARKETER Podcast","slug":"behind-the-numbers-an-emarketer-podcast-802137","podcast_index_feed_id":802137,"rss_url":"https://feed.podbean.com/behindthenumbers/feed.xml","website_url":"https://behindthenumbers.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/13379136/Behind_the_Numbers_EMPodcastLogoTile2025_BTN89atg.jpg","author":"EMARKETER","episode_count":100,"summary":"EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.","last_synced_at":"2026-06-12T14:18:47.908434+00:00","page_url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137"},"episode":{"title":"The Great KitKat Heist, the \"Sephora-fication\" of Walmart, and More | Reimagining Retail","slug":"the-great-kitkat-heist-the-sephora-fication-of-walmart-and-more-reimagining-retail","published_at":"2026-04-29T04:01:00+00:00","page_url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/the-great-kitkat-heist-the-sephora-fication-of-walmart-and-more-reimagining-retail","show_page_url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137","url":"https://behindthenumbers.podbean.com/e/the-great-kitkat-heist-the-sephora-fication-of-walmart-and-more-reimagining-retail/","audio_url":"https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/vqcemkgx999gkxgd/RR_04292026_V2.mp3","summary":"On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for April, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Director of Content Becky Schilling, Senior Analyst Carina Perkins, and Principal Analyst Zak Stambor. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-great-kitkat-heist-sephora-fication-of-walmart-more-reimagining-retail © 2026 EMARKETER","meta_description":"On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for April, including “Most Impactful Campaign,” “Best IRL I…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1696,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-the-numbers-an-emarketer-podcast-802137/episodes/the-great-kitkat-heist-the-sephora-fication-of-walmart-and-more-reimagining-retail/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/the-great-kitkat-heist-the-sephora-fication-of-walmart-and-more-reimagining-retail.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}