{"podcast":{"title":"Behind the Numbers: an EMARKETER Podcast","slug":"behind-the-numbers-an-emarketer-podcast-802137","podcast_index_feed_id":802137,"rss_url":"https://feed.podbean.com/behindthenumbers/feed.xml","website_url":"https://behindthenumbers.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/13379136/Behind_the_Numbers_EMPodcastLogoTile2025_BTN89atg.jpg","author":"EMARKETER","episode_count":100,"summary":"EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.","last_synced_at":"2026-06-12T14:18:47.908434+00:00","page_url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137"},"episode":{"title":"Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers (Video)","slug":"media-quality-and-measurement-the-gap-between-seeing-and-knowing-behind-the-numbers-video","published_at":"2026-04-17T04:01:00+00:00","page_url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/media-quality-and-measurement-the-gap-between-seeing-and-knowing-behind-the-numbers-video","show_page_url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137","url":"https://behindthenumbers.podbean.com/e/media-quality-and-measurement-the-gap-between-seeing-and-knowing-behind-the-numbers-video/","audio_url":"https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/52pghbpp6szmrgp7/20261704_-_Behind_the_Numbers_-_Media_Quality_and_Measurement_-_The_Gap_Between_Seeing_and_Knowing826b9.mp4","summary":"In today’s podcast episode, we discuss what’s broken in how we evaluate media, the problem with reach, and what “quality inventory” actually means. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Arielle Feger and David Simon, Chief Revenue Officer of Verve and President of Verve Marketplace. Listen anywhere, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-media-quality-measurement-gap-between-seeing-knowing-behind-numbers© 2026 EMARKETER Illuminate. Connect. Activate. Verve’s global omnichannel advertising platform redefines what’s possible beyond walled gardens. Verve illuminates, connects, and activates high-fidelity signals that drive outcomes for brands, agencies, and publishers at scale. Learn more","meta_description":"In today’s podcast episode, we discuss what’s broken in how we evaluate media, the problem with reach, and what “quality inventory” actually means. Join S…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1520,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-the-numbers-an-emarketer-podcast-802137/episodes/media-quality-and-measurement-the-gap-between-seeing-and-knowing-behind-the-numbers-video/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/media-quality-and-measurement-the-gap-between-seeing-and-knowing-behind-the-numbers-video.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}