{"podcast":{"title":"Behind the Numbers: an EMARKETER Podcast","slug":"behind-the-numbers-an-emarketer-podcast-802137","podcast_index_feed_id":802137,"rss_url":"https://feed.podbean.com/behindthenumbers/feed.xml","website_url":"https://behindthenumbers.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/13379136/Behind_the_Numbers_EMPodcastLogoTile2025_BTN89atg.jpg","author":"EMARKETER","episode_count":100,"summary":"EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.","last_synced_at":"2026-07-30T14:17:11.532557+00:00","page_url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137"},"episode":{"title":"How Saatva Went from an Affordable Luxury Mattress to a Restorative Sleep Brand | Reimagining Retail","slug":"how-saatva-went-from-an-affordable-luxury-mattress-to-a-restorative-sleep-brand-reimagining-retail","published_at":"2026-07-08T04:01:00+00:00","page_url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/how-saatva-went-from-an-affordable-luxury-mattress-to-a-restorative-sleep-brand-reimagining-retail","show_page_url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137","url":"https://behindthenumbers.podbean.com/e/how-saatva-went-from-an-affordable-luxury-mattress-to-a-restorative-sleep-brand-reimagining-retail/","audio_url":"https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/qtv5r5dabyfuwh52/RR_-_07-08-2026_JB_mixdown658as.mp3","summary":"On today’s podcast, we discuss how infrequent big-ticket brands can stay part of the conversation and maintain relevance between purchases, what separates a partnership that’s simply marketing from one that truly strengthens a brand, and what it means for brands to earn a place in consumers’ initial consideration set as more people discover brands through AI instead of traditional search. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Saatva CMO Joe McCambley. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-how-saatva-went-affordable-luxury-mattress-restorative-sleep-brand© 2026 EMARKETER","meta_description":"On today’s podcast, we discuss how infrequent big-ticket brands can stay part of the conversation and maintain relevance between purchases, what separates…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1238,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-the-numbers-an-emarketer-podcast-802137/episodes/how-saatva-went-from-an-affordable-luxury-mattress-to-a-restorative-sleep-brand-reimagining-retail/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-the-numbers-an-emarketer-podcast-802137/how-saatva-went-from-an-affordable-luxury-mattress-to-a-restorative-sleep-brand-reimagining-retail.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}