{"podcast":{"title":"Behind the Book Cover","slug":"behind-the-book-cover-737349","podcast_index_feed_id":737349,"rss_url":"https://feeds.transistor.fm/behind-the-cover","website_url":"https://www.legacylaunchpadpub.com/behind","image_url":"https://img.transistorcdn.com/Xo5QNr_YatKuzQSR2QbP1-huKA3e3RHnG9y2cQTjLoQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYWIx/MGM4YTQxNjY2ODgx/YmY4YmY1YTM0NzBm/NWNhZi5wbmc.jpg","author":"Anna David","episode_count":248,"summary":"You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover. Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more. Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a leading hybrid book publisher for entrepreneurs. In other words, she knows both sides—and isn't afraid to share it. Come find out what traditional publishers don't want you to know.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/behind-the-book-cover-737349"},"episode":{"title":"Why Your Book Is Never “Done”—And How It Can Keep Making Money for Years","slug":"why-your-book-is-never-done-and-how-it-can-keep-making-money-for-years","published_at":"2026-03-31T00:00:00+00:00","page_url":"https://stenobird.com/podcast/behind-the-book-cover-737349/why-your-book-is-never-done-and-how-it-can-keep-making-money-for-years","show_page_url":"https://stenobird.com/podcast/behind-the-book-cover-737349","url":"https://share.transistor.fm/s/890a34d5","audio_url":"https://media.transistor.fm/890a34d5/c31baf0a.mp3","summary":"If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Brian Kurtz spent decades helping build Boardroom into a billion-dollar business through direct response marketing, which means he knows more about what actually makes people buy things than almost anyone I've ever talked to. So when he finally wrote his book Overdeliver , he didn't do what most authors do (cross his fingers, pray for a bestseller list, then move on). He treated the book like a business asset that would keep working for years, and that's exactly what it's done. What I wanted to get into with Brian is his idea of the \"perpetual launch\"—that a book is never done launching, which sounds exhausting until you hear how he actually does it. He used bonuses, podcasts and decades of relationship capital to turn one book into a long-term client engine, and he'll tell you straight up that capturing a reader's email matters more than any Amazon ranking ever will. He also wrote for nearly a decade before publishing, which gave him something most authors skip straight past: an actual voice. And then there's the part of this conversation that puts everything else in perspective. The day before his book launch, Brian had a near-fatal stroke. We talk about what that did to how he thinks about legacy and why, after something like that, the long game stops being a strat…","meta_description":"If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sa…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2817,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-the-book-cover-737349/episodes/why-your-book-is-never-done-and-how-it-can-keep-making-money-for-years/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-the-book-cover-737349/why-your-book-is-never-done-and-how-it-can-keep-making-money-for-years.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}