{"podcast":{"title":"Behind the Book Cover","slug":"behind-the-book-cover-737349","podcast_index_feed_id":737349,"rss_url":"https://feeds.transistor.fm/behind-the-cover","website_url":"https://www.legacylaunchpadpub.com/behind","image_url":"https://img.transistorcdn.com/Xo5QNr_YatKuzQSR2QbP1-huKA3e3RHnG9y2cQTjLoQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYWIx/MGM4YTQxNjY2ODgx/YmY4YmY1YTM0NzBm/NWNhZi5wbmc.jpg","author":"Anna David","episode_count":248,"summary":"You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover. Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more. Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a leading hybrid book publisher for entrepreneurs. In other words, she knows both sides—and isn't afraid to share it. Come find out what traditional publishers don't want you to know.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/behind-the-book-cover-737349"},"episode":{"title":"The Book Deal Was the Goal—Until the Industry Changed","slug":"the-book-deal-was-the-goal-until-the-industry-changed","published_at":"2026-04-28T00:00:00+00:00","page_url":"https://stenobird.com/podcast/behind-the-book-cover-737349/the-book-deal-was-the-goal-until-the-industry-changed","show_page_url":"https://stenobird.com/podcast/behind-the-book-cover-737349","url":"https://share.transistor.fm/s/6899af6f","audio_url":"https://media.transistor.fm/6899af6f/25715878.mp3","summary":"If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. An early internet writer turned entrepreneur, Daniel DiPiazza has been building audiences since the blogging days of MySpace and university-only Facebook. Long before “personal brand” was a buzzword, Daniel was clawing his way into Huffington Post, landing interviews with Shark Tank ’s Lori Greiner and steadily growing a newsletter that would eventually reach 170,000+ subscribers. His traditionally published book, Rich 20 Something , wasn’t an accident—it was the culmination of years of audience building, strategic networking and relentless follow-up. In this episode, Daniel walks through the unlikely chain of events that led to his book deal, from cold-calling publicists to pursuing his literary agent for nearly two years while building his platform in real time. But what makes this conversation especially compelling is what came after the book. We get into the myth of traditional publishing, why ego—not economics—is often the biggest draw, and how Daniel ultimately reframed authorship as an authority engine rather than a revenue stream. Today, as founder of New Wave Press, he helps entrepreneurs use books not to sell copies—but to consolidate expertise, build frameworks and lower their customer acquisition costs. We also dive deep into the future of publishing: AI,…","meta_description":"If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sa…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3208,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-the-book-cover-737349/episodes/the-book-deal-was-the-goal-until-the-industry-changed/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-the-book-cover-737349/the-book-deal-was-the-goal-until-the-industry-changed.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}