{"podcast":{"title":"Behind the Book Cover","slug":"behind-the-book-cover-737349","podcast_index_feed_id":737349,"rss_url":"https://feeds.transistor.fm/behind-the-cover","website_url":"https://www.legacylaunchpadpub.com/behind","image_url":"https://img.transistorcdn.com/Xo5QNr_YatKuzQSR2QbP1-huKA3e3RHnG9y2cQTjLoQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYWIx/MGM4YTQxNjY2ODgx/YmY4YmY1YTM0NzBm/NWNhZi5wbmc.jpg","author":"Anna David","episode_count":248,"summary":"You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover. Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more. Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a leading hybrid book publisher for entrepreneurs. In other words, she knows both sides—and isn't afraid to share it. Come find out what traditional publishers don't want you to know.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/behind-the-book-cover-737349"},"episode":{"title":"Publishing Promised Everything and Delivered Almost Nothing. So He Built His Own Version.","slug":"publishing-promised-everything-and-delivered-almost-nothing-so-he-built-his-own-version","published_at":"2026-05-19T00:00:00+00:00","page_url":"https://stenobird.com/podcast/behind-the-book-cover-737349/publishing-promised-everything-and-delivered-almost-nothing-so-he-built-his-own-version","show_page_url":"https://stenobird.com/podcast/behind-the-book-cover-737349","url":"https://share.transistor.fm/s/103f26fe","audio_url":"https://media.transistor.fm/103f26fe/197da6cb.mp3","summary":"If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Charlie Hoehn worked for Tim Ferriss for years and got the job in a way Tim has actually written about (worth the click). Then he spent a decade watching publishing promise everything and deliver almost nothing, until he built Author Inc to fix it. Most people in my line of work make me want to lie down in a dark room. Charlie is the opposite. I would venture to say that he knows more about the topic of book publishing and where it’s going than anyone else out there. So this episode is less an interview and more a look at how someone I respect is actually building the thing. There are so many parts of this conversation that I love but none more than when he shared about the Bullseye reader test. See, I always struggled with those “avatar” exercises marketers were throwing at us a decade or so ago, where you’d have to answer a bunch of questions like, “What does my avatar drive and read and drink?” I always either felt like I was either answering the questions myself or simply making things up. That's why Charlie makes every author he works with name a single specific person they could text. Not a composite, not a Pixar character built out of demographic data, not \"ambitious female founders, 35 to 50.\" A real person with a real phone number you know. In Charlie’s world…","meta_description":"If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sa…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2745,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-the-book-cover-737349/episodes/publishing-promised-everything-and-delivered-almost-nothing-so-he-built-his-own-version/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-the-book-cover-737349/publishing-promised-everything-and-delivered-almost-nothing-so-he-built-his-own-version.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}