{"podcast":{"title":"Behind the Book Cover","slug":"behind-the-book-cover-737349","podcast_index_feed_id":737349,"rss_url":"https://feeds.transistor.fm/behind-the-cover","website_url":"https://www.legacylaunchpadpub.com/behind","image_url":"https://img.transistorcdn.com/Xo5QNr_YatKuzQSR2QbP1-huKA3e3RHnG9y2cQTjLoQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYWIx/MGM4YTQxNjY2ODgx/YmY4YmY1YTM0NzBm/NWNhZi5wbmc.jpg","author":"Anna David","episode_count":248,"summary":"You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover. Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more. Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a leading hybrid book publisher for entrepreneurs. In other words, she knows both sides—and isn't afraid to share it. Come find out what traditional publishers don't want you to know.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/behind-the-book-cover-737349"},"episode":{"title":"He Spent Decades Behind the Scenes on ER and The West Wing—His Book at 78 Put Him in Front","slug":"he-spent-decades-behind-the-scenes-on-er-and-the-west-wing-his-book-at-78-put-him-in-front","published_at":"2026-02-24T00:00:00+00:00","page_url":"https://stenobird.com/podcast/behind-the-book-cover-737349/he-spent-decades-behind-the-scenes-on-er-and-the-west-wing-his-book-at-78-put-him-in-front","show_page_url":"https://stenobird.com/podcast/behind-the-book-cover-737349","url":"https://share.transistor.fm/s/726e8fd0","audio_url":"https://media.transistor.fm/726e8fd0/3d21eedd.mp3","summary":"If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. When we published Right for the Role , I figured John would sell a few books, make some actors cry and call it a day. I was wrong. John is a four-time Emmy-winning casting director who spent decades casting ER , The West Wing and Shameless , and his memoir didn't just tell that story—it completely rewired his creative life at 78. The book sparked a podcast, packed acting schools, landed in the Studio City Barnes & Noble window and somehow made him Instagram-famous (his words, not mine). He's now directing plays in New York and reconnecting with collaborators he hadn't spoken to in years. What I wanted to talk to John about is what it's like to spend your entire career shaping other people's performances and then, in your late seventies, step into the spotlight yourself for the first time. He gets into what it took to drop the privacy he'd protected for decades, what it's like to relive your life with a co-writer on Zoom and why the Smoke House book signing turned into something closer to an LA industry reunion than a reading. He also swears he \"discovered no one,\" which—if you know anything about the casts of ER or The West Wing —is one of the more generous lies I've heard on this podcast. The thing he said that stuck with me: the book didn't give him a new life.…","meta_description":"If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sa…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1949,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-the-book-cover-737349/episodes/he-spent-decades-behind-the-scenes-on-er-and-the-west-wing-his-book-at-78-put-him-in-front/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-the-book-cover-737349/he-spent-decades-behind-the-scenes-on-er-and-the-west-wing-his-book-at-78-put-him-in-front.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}