{"podcast":{"title":"Behind Gym Doors | A Fitness Business Podcast","slug":"behind-gym-doors-a-fitness-business-podcast-1118024","podcast_index_feed_id":1118024,"rss_url":"https://thegsdshowaudio.libsyn.com/gsdaudio","website_url":"https://www.gsdgyms.com/podcasts/","image_url":"https://static.libsyn.com/p/assets/f/f/c/6/ffc6c987a65af69a16c3140a3186d450/New_Artwork.png","author":"Mike Arce","episode_count":446,"summary":"We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats. -- Read the show: https://gsdgyms.com/podcast Facebook: https://www.facebook.com/GSDgyms Instagram: https://www.instagram.com/gsdgyms YouTube: https://www.youtube.com/@GSD-gyms","last_synced_at":"2026-07-17T08:18:54.397949+00:00","page_url":"https://stenobird.com/podcast/behind-gym-doors-a-fitness-business-podcast-1118024"},"episode":{"title":"447: How to See Every Ad Your Gym Competitors Are Running","slug":"447-how-to-see-every-ad-your-gym-competitors-are-running","published_at":"2026-07-16T20:00:00+00:00","page_url":"https://stenobird.com/podcast/behind-gym-doors-a-fitness-business-podcast-1118024/447-how-to-see-every-ad-your-gym-competitors-are-running","show_page_url":"https://stenobird.com/podcast/behind-gym-doors-a-fitness-business-podcast-1118024","url":"https://thegsdshowaudio.libsyn.com/447-how-to-see-every-ad-your-gym-competitors-are-running","audio_url":"https://traffic.libsyn.com/secure/thegsdshowaudio/447__How_to_See_Every_Ad_Your_Gym_Competitors_Are_Running__Audio_only.mp3?dest-id=498498","summary":"Curious what it actually looks like to build with us? Start here: https://www.youtube.com/watch?v=uMPx7b3_LOA Mike found a competitor a mile and a half from one of his gyms. She has no idea he is watching. Studying competitors sounds like copying. It is actually the fastest way to find out where you already win and nobody else has noticed. One studio in this breakdown has 458 five star reviews, and not a single competitor ad in the market uses reviews as proof. In this episode you'll learn: — Why Mike is against competitor focused marketing, except for this one use case — The exact AI prompt Mike uses to run a full competitor ad breakdown — How to pull real time data from the Meta Ad Library instead of guessing — What a live price split test reveals about what your market will actually pay — Why running more ad creative is healthier than running less — The gap nobody in this market is advertising — Why 458 five star reviews beats any headline about results — The percentage of GSD's $100K a month gyms that run paid ads versus the ones that do not — Why watching a competitor's split test can tell you what to test next — What 98% of GSD Gyms members say is the number one value of the program If you have never looked at what your competition is actually running, this episode gives you the exact process to do it. Timestamps: — 0:00 Cold open, spotting a competitor — 1:03 Why Mike is not pro competitor focused marketing — 2:26 Two reasons competitor research still helps — 3:18 Picking a random studio to analyze — 4:41 Building the competitor breakdown prompt in AI — 6:01 A quick note on the Meta connector — 6:47 The sweep results start coming in — 8:02 Reading a competitor's ad account and offer angle — 9:01 The live $0 versus $10 price split test — 9:26 Where two competitor…","meta_description":"Curious what it actually looks like to build with us? Start here: https://www.youtube.com/watch?v=uMPx7b3_LOA Mike found a competitor a mile and a half fr…","key_points":[],"chapters":[],"topics":[],"duration_seconds":973,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/behind-gym-doors-a-fitness-business-podcast-1118024/episodes/447-how-to-see-every-ad-your-gym-competitors-are-running/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/behind-gym-doors-a-fitness-business-podcast-1118024/447-how-to-see-every-ad-your-gym-competitors-are-running.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}