{"podcast":{"title":"Before You Buy or Sell a Business","slug":"before-you-buy-or-sell-a-business-5819525","podcast_index_feed_id":5819525,"rss_url":"https://feeds.captivate.fm/before-you-buy-or-sell/","website_url":"https://jaredwjohnson.com","image_url":"https://artwork.captivate.fm/7ad7b883-57f4-40ca-89a1-31c6f0b05f6e/tjT5gAbth3Kmx8GzDayPgcL8.png","author":"Jared W. Johnson","episode_count":68,"summary":"Learn everything you need to know about buying and selling a business from High-Performing SBA Lender, Jared Johnson, who specializes in business acquisitions. Jared interviews industry experts on both the buying and selling side to provide insights into the buying and selling process. Experts include brokers, attorneys, escrow officers, and seekers. You'll also hear from actual buyers and sellers about their experiences before and after the process. If you're a buyer or a seller or thinking about becoming one at some point in the future, this is the podcast that will provide you with the information you need for a successful transaction.","last_synced_at":"2026-07-28T22:20:19.103669+00:00","page_url":"https://stenobird.com/podcast/before-you-buy-or-sell-a-business-5819525"},"episode":{"title":"Scaling With Heart: How a Pet Industry CEO Built Purpose, Profit & 200+ Franchise Locations | Ep. 48","slug":"scaling-with-heart-how-a-pet-industry-ceo-built-purpose-profit-200-franchise-locations-ep-48","published_at":"2025-07-08T11:00:00+00:00","page_url":"https://stenobird.com/podcast/before-you-buy-or-sell-a-business-5819525/scaling-with-heart-how-a-pet-industry-ceo-built-purpose-profit-200-franchise-locations-ep-48","show_page_url":"https://stenobird.com/podcast/before-you-buy-or-sell-a-business-5819525","url":"https://jaredwjohnson.com","audio_url":"https://episodes.captivate.fm/episode/7fe46bf6-e269-4ae4-92a7-9c4278155e46.mp3","summary":"In this episode, Jared Johnson sits down with  Michael Seitz , CEO & Chairman of  EarthWise Pet , for a wide-ranging conversation on entrepreneurship, franchising, M&A strategy, and what it really takes to build and scale a brand in a mission-driven industry. Michael shares how growing up in a family business shaped his values, how almost becoming a dentist led him back to his entrepreneurial roots, and the hard-earned lessons behind buying 42 stores in a single day. Whether you’re a first-time buyer, seasoned operator, or just curious about franchising from the inside out—this one is packed with insight. Episode Highlights [00:07:30]  — The power of asking better questions early in your career [00:13:00]  — Why unit-level economics are the heartbeat of franchising [00:23:00]  — Why buyers need to focus on  trailing 12 months , not just historical EBITDA [00:29:00]  — What EarthWise looks for in new franchisees (hint: it’s not just the money) [00:33:30]  — Advice to 20-somethings considering their first acquisition [00:36:00]  — The #1 mistake most sellers make—and how to avoid it [00:38:00]  — What really keeps a founder going after decades in the game Connect with Michael Learn more about EarthWise Pet:  earthwisepetfranchise.com Find Michael on LinkedIn:  Michael Seitz, CEO More from Jared If you have questions for Jared, visit:  https://jaredwjohnson.com DISCLAIMER:  The views and opinions expressed in this program are my own and/or those of my guests. They do not necessarily reflect the views or positions of my employer.","meta_description":"In this episode, Jared Johnson sits down with Michael Seitz , CEO & Chairman of EarthWise Pet , for a wide-ranging conversation on entrepr…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2394,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/before-you-buy-or-sell-a-business-5819525/episodes/scaling-with-heart-how-a-pet-industry-ceo-built-purpose-profit-200-franchise-locations-ep-48/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/before-you-buy-or-sell-a-business-5819525/scaling-with-heart-how-a-pet-industry-ceo-built-purpose-profit-200-franchise-locations-ep-48.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}