{"podcast":{"title":"Before You Buy or Sell a Business","slug":"before-you-buy-or-sell-a-business-5819525","podcast_index_feed_id":5819525,"rss_url":"https://feeds.captivate.fm/before-you-buy-or-sell/","website_url":"https://jaredwjohnson.com","image_url":"https://artwork.captivate.fm/7ad7b883-57f4-40ca-89a1-31c6f0b05f6e/tjT5gAbth3Kmx8GzDayPgcL8.png","author":"Jared W. Johnson","episode_count":68,"summary":"Learn everything you need to know about buying and selling a business from High-Performing SBA Lender, Jared Johnson, who specializes in business acquisitions. Jared interviews industry experts on both the buying and selling side to provide insights into the buying and selling process. Experts include brokers, attorneys, escrow officers, and seekers. You'll also hear from actual buyers and sellers about their experiences before and after the process. If you're a buyer or a seller or thinking about becoming one at some point in the future, this is the podcast that will provide you with the information you need for a successful transaction.","last_synced_at":"2026-07-28T22:20:19.103669+00:00","page_url":"https://stenobird.com/podcast/before-you-buy-or-sell-a-business-5819525"},"episode":{"title":"Digital Asset Transfer, AI Ownership, and Cleaning Up Your Tech Stack with Paige Wiese","slug":"digital-asset-transfer-ai-ownership-and-cleaning-up-your-tech-stack-with-paige-wiese","published_at":"2025-11-11T11:00:00+00:00","page_url":"https://stenobird.com/podcast/before-you-buy-or-sell-a-business-5819525/digital-asset-transfer-ai-ownership-and-cleaning-up-your-tech-stack-with-paige-wiese","show_page_url":"https://stenobird.com/podcast/before-you-buy-or-sell-a-business-5819525","url":"https://jaredwjohnson.com","audio_url":"https://episodes.captivate.fm/episode/d67f237e-45f4-4f2b-82d6-bee380df0e7e.mp3","summary":"Jared Johnson sits down with Paige Wiese, founder of Tree Ring Digital, a 16-year full-service digital marketing and web agency, to unpack the part of buying or selling a business that almost nobody plans for: digital asset transfer. Paige explains why domains, hosting, email, social accounts, analytics, third-party tools, brand files, and even AI/GPT logins often sit in personal inboxes or with old vendors—and how that can stall or even devalue a transaction. She walks through her two-step approach (digital asset assessment, then a 300+ point audit), why buyers should ask earlier for logins and proof of marketing performance, how sellers can show up more prepared, and what can go wrong when a domain expires or the recovery email is deleted. They also get into the new issue of employees training GPTs on company data under personal accounts, and why companies need standards now: one company-owned AI account, clear rules on what data can go in, and a plan for what happens when an employee leaves. Main Takeaways: - Most businesses cannot produce logins on demand and access is scattered across staff, vendors, and old emails - Digital assets (domains, hosting, email, website, social, analytics, third-party tools) are business assets and should be part of the deal - A two-step process works best: identify gaps, then audit and recover everything before close - There are far more digital data points in a modern business than owners realize, often 300+ - Expired domains, deleted recovery emails, and vendor deaths can take 1–2 weeks to unwind - Sellers who package digital assets cleanly reduce friction and protect valuation - Buyers should ask early for proof of marketing performance and actual ownership of key platforms - Key employees should not be single points of failure for…","meta_description":"Jared Johnson sits down with Paige Wiese, founder of Tree Ring Digital, a 16-year full-service digital marketing and web agency, to unpack the part of buy…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1998,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/before-you-buy-or-sell-a-business-5819525/episodes/digital-asset-transfer-ai-ownership-and-cleaning-up-your-tech-stack-with-paige-wiese/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/before-you-buy-or-sell-a-business-5819525/digital-asset-transfer-ai-ownership-and-cleaning-up-your-tech-stack-with-paige-wiese.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}