{"podcast":{"title":"Beers With Contractors","slug":"beers-with-contractors-6738776","podcast_index_feed_id":6738776,"rss_url":"https://anchor.fm/s/ef70d9c0/podcast/rss","website_url":"https://unisonworx.com/beers-with-contractors?utm_campaign=Beers%20with%20Contractors&utm_source=youtube&utm_medium=social","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40071504/40071504-1703100236405-a040268315fed.jpg","author":"Beers with Contractors","episode_count":144,"summary":"Welcome to Beers with Contractors. We're cracking a cold one and taking a deep dive into the foundations of your construction business, pun intended, to unearth the strategies, techniques, and insider knowledge that can take your contracting business to the next level. So, grab your favorite beer, pull up a seat, and let's have a chat about the nuts and bolts of the construction industry.","last_synced_at":"2026-09-04T02:19:38.817079+00:00","page_url":"https://stenobird.com/podcast/beers-with-contractors-6738776"},"episode":{"title":"S2 E76 - Remix Episode: Close More Deals with These Sales & Financing Lessons","slug":"s2-e76-remix-episode-close-more-deals-with-these-sales-financing-lessons","published_at":"2026-06-22T03:16:30+00:00","page_url":"https://stenobird.com/podcast/beers-with-contractors-6738776/s2-e76-remix-episode-close-more-deals-with-these-sales-financing-lessons","show_page_url":"https://stenobird.com/podcast/beers-with-contractors-6738776","url":"https://podcasters.spotify.com/pod/show/beers-with-contractors/episodes/S2-E76---Remix-Episode-Close-More-Deals-with-These-Sales--Financing-Lessons-e3l3qmj","audio_url":"https://anchor.fm/s/ef70d9c0/podcast/play/121809043/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-22%2F426581733-44100-2-e74ad327e09c.mp3","summary":"In this remix episode of Beers with Contractors, the guests discuss why contractors should treat financing as a company-level commitment rather than leaving it to sales reps, including absorbing associated costs appropriately and marketing payment options early so customers expect them and can choose between cash, promotions, and monthly payments. One host shares an HVAC quote experience where added fees for credit card and financing, unclear terms, and lack of options led to a lost $30,000 sale, illustrating how friction kills conversions. They cover why contractors avoid financing (fear, fee reluctance, and customers not asking), when to introduce it (marketing, appointment setting, and pricing), and broader money advice like avoiding overleveraging trucks/equipment, properly managing lines of credit, knowing your banker, and understanding loan terms like default rate acceleration and collateral. The episode also emphasizes in-home sales fundamentals: ask questions, listen, educate, create clarity, train for character and teachability, spend more time with homeowners when needed, and maintain recruiting and slight overcapacity in sales staffing. 00:03 S2 E38 - The #1 Reason Financing Falls Flat 01:02 S2 E38 - How a $30K Sale Was Lost in 30 Seconds 03:15 S2 E38 - Why Contractors Still Avoid Financing 03:57 S2 E38 - When and How to Bring Up Financing 04:54 S1 E21 - How to Overcome Financing Fears for Good 08:22 S2 E26 - You're Asking the Wrong Finance Person for Advice 09:10 S2 E04 - The Loans Contractors Should Avoid 10:43 S2 E04 - One Banking Habit That Could Save Your Business 12:16 S2 E04 - The Hidden Loan Terms That Can Wreck You 17:42 S2 E27 - What Good Sales Training Actually Looks Like 19:19 S1 E34 - How to Train Technicians to Sell Without Being Pushy 21:08 S2…","meta_description":"In this remix episode of Beers with Contractors, the guests discuss why contractors should treat financing as a company-level commitment rather than leavi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2003,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beers-with-contractors-6738776/episodes/s2-e76-remix-episode-close-more-deals-with-these-sales-financing-lessons/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beers-with-contractors-6738776/s2-e76-remix-episode-close-more-deals-with-these-sales-financing-lessons.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}