{"podcast":{"title":"Beauty and the Biz","slug":"beauty-and-the-biz-581032","podcast_index_feed_id":581032,"rss_url":"https://catherinemaley.libsyn.com/rss","website_url":"https://www.catherinemaley.com/podcast/","image_url":"https://static.libsyn.com/p/assets/7/d/7/e/7d7e968d07c1d3f2e5bbc093207a2619/Beauty-and-the-Biz-Show-Graphics-rev.2_Square.jpg","author":"Catherine Maley, MBA","episode_count":370,"summary":"Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketin…","last_synced_at":"2026-07-18T20:20:26.895903+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032"},"episode":{"title":"Why This Surgeon \"Lives Lean\" in Beverly Hills — Faryan Jalalabadi, MD (Ep. 361)","slug":"why-this-surgeon-lives-lean-in-beverly-hills-faryan-jalalabadi-md-ep-361","published_at":"2026-05-15T17:34:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/why-this-surgeon-lives-lean-in-beverly-hills-faryan-jalalabadi-md-ep-361","show_page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032","url":"https://www.catherinemaley.com/podcast/why-this-surgeon-lives-lean-in-beverly-hills-faryan-jalalabadi-md-ep-361/","audio_url":"https://traffic.libsyn.com/secure/catherinemaley/150K_Followers_and_No_SEO__How_He_Did_It__Faryan_Jalalabadi_MD.mp3?dest-id=1247585","summary":"📅 Schedule Your Practice Growth Strategy Review 📕 Get Catherine's New Book: Plastic Surgery Practice Pearls ⬇️⬇️⬇️ Why this surgeon \"lives lean\" as a strategic choice in Beverly Hills with only three employees. Faryan Jalalabadi, MD explains. Hello, and welcome to \"Beauty and the Biz,\" where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of \"Your Aesthetic Practice – What Your Patients Are Saying.\" and consultant to plastic surgeons, helping them get more patients and more profits. Why This Surgeon \"Lives Lean\" in Beverly Hills Consequently, this week's podcast features Dr. Faryan Jalalabadi, a board-certified plastic surgeon in Beverly Hills. Furthermore, he trained at Baylor College of Medicine and spent significant time with Dr. Rod Rohrich. Additionally, he completed the elite Marina Aesthetics Fellowship at USC under Dr. Grant Stevens. Currently, he runs a thriving facial aging practice with a tiny staff of only three people. Specifically, here is what stood out from the episode: Moreover, he intentionally runs one of the leanest operations in the competitive Beverly Hills market. Similarly, he focused entirely on facial aging instead of trying to provide every possible procedure. Indeed, his biggest professional regret is not opening his solo practice sooner. Meanwhile, he follows his mentor's advice that your only real competition is yourself. Finally, he explains why not owning a surgery center is a strategic choice rather than a limitation. Therefore, you should listen if you wonder how a younger surgeon competes in a crowded market without massive overhead. Indeed, this episode reveals his unique blueprint for success. P.S. In fact, Dr. Jalalabadi credits his fellowship with teaching him wha…","meta_description":"📅 Schedule Your Practice Growth Strategy Review 📕 Get Catherine's New Book: Plastic Surgery Practice Pearls ⬇️⬇️⬇️ Why this surgeon \"lives lean\" as a stra…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3009,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/why-this-surgeon-lives-lean-in-beverly-hills-faryan-jalalabadi-md-ep-361/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/why-this-surgeon-lives-lean-in-beverly-hills-faryan-jalalabadi-md-ep-361.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}