{"podcast":{"title":"Beauty and the Biz","slug":"beauty-and-the-biz-581032","podcast_index_feed_id":581032,"rss_url":"https://catherinemaley.libsyn.com/rss","website_url":"https://www.catherinemaley.com/podcast/","image_url":"https://static.libsyn.com/p/assets/7/d/7/e/7d7e968d07c1d3f2e5bbc093207a2619/Beauty-and-the-Biz-Show-Graphics-rev.2_Square.jpg","author":"Catherine Maley, MBA","episode_count":370,"summary":"Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketin…","last_synced_at":"2026-07-18T20:20:26.895903+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032"},"episode":{"title":"What it Really Takes to Start Over — Maryam Saheb-Al-Zamani, MD (Ep. 357)","slug":"what-it-really-takes-to-start-over-maryam-saheb-al-zamani-md-ep-357","published_at":"2026-04-10T16:03:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/what-it-really-takes-to-start-over-maryam-saheb-al-zamani-md-ep-357","show_page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032","url":"https://www.catherinemaley.com/podcast/what-it-really-takes-to-start-over-maryam-saheb-al-zamani-md-ep-357/","audio_url":"https://traffic.libsyn.com/secure/catherinemaley/What_it_Really_Takes_to_Start_Over__Maryam_Saheb-Al-Zamani_MD_Ep._357.mp3?dest-id=1247585","summary":"📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Maryam Saheb-Al-Zamani, MD, shares her journey into private practice in Beverly Hills, California, and explains what it really takes to start over. Hello, and welcome to \"Beauty and the Biz,\" where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of \"Your Aesthetic Practice – What Your Patients Are Saying.\" and consultant to plastic surgeons, helping them get more patients and more profits. What it Really Takes to Start Over Currently, the fastest-growing practices do not work harder because they reposition smarter. Consequently, you might wonder what you would do if you had to start over in a new market without a built-in patient base. Actually, that is exactly what Dr. Maryam Zamani has done more than once. First, she began her career in Toronto by joining an established practice. Subsequently, she moved to Southern California to join a different practice. Today, she has built a \"practice within a practice\" in Beverly Hills. Undoubtedly, this is one of the most competitive markets in the world. Interestingly, several factors make her journey fascinating. Initially, she did not rely on her history. Instead, she rebuilt her reputation each time. Furthermore, Zamani leveraged associations with strong practices to gain traction faster. Moreover, she used the geography of Beverly Hills to elevate her perceived value and credibility. Ultimately, she understood that growth is not just clinical. Rather, growth is highly strategic. Typically, most surgeons think growth means acquiring more leads and doing more procedures. Consequently, they believe it requires more hustle. However, sometimes the real move involves reposit…","meta_description":"📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Maryam Saheb-Al-Zamani, MD, shares her journey into private prac…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3129,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/what-it-really-takes-to-start-over-maryam-saheb-al-zamani-md-ep-357/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/what-it-really-takes-to-start-over-maryam-saheb-al-zamani-md-ep-357.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}