{"podcast":{"title":"Beauty and the Biz","slug":"beauty-and-the-biz-581032","podcast_index_feed_id":581032,"rss_url":"https://catherinemaley.libsyn.com/rss","website_url":"https://www.catherinemaley.com/podcast/","image_url":"https://static.libsyn.com/p/assets/7/d/7/e/7d7e968d07c1d3f2e5bbc093207a2619/Beauty-and-the-Biz-Show-Graphics-rev.2_Square.jpg","author":"Catherine Maley, MBA","episode_count":370,"summary":"Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketin…","last_synced_at":"2026-07-18T20:20:26.895903+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032"},"episode":{"title":"The Difference Isn't More Leads — Dan Hatef, MD (Ep. 360)","slug":"the-difference-isn-t-more-leads-dan-hatef-md-ep-360","published_at":"2026-05-01T21:09:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/the-difference-isn-t-more-leads-dan-hatef-md-ep-360","show_page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032","url":"https://www.catherinemaley.com/podcast/the-difference-isnt-more-leads-dan-hatef-md-ep-360/","audio_url":"https://traffic.libsyn.com/secure/catherinemaley/The_Difference_Isnt_More_Leads__Dan_Hatef_MD_Ep._360_Beauty_and_the_Biz.mp3?dest-id=1247585","summary":"📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Dan Hatef, MD, explains how the difference isn't more leads when it comes to patient acquisition, fulfillment and retention. Hello, and welcome to \"Beauty and the Biz,\" where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of \"Your Aesthetic Practice – What Your Patients Are Saying.\" and consultant to plastic surgeons, helping them get more patients and more profits. The Difference Isn't More Leads Specifically, \"The difference isn't more leads\" features Dr. Dan Hatef. Indeed, he is a board-certified plastic surgeon. Currently, Hatef runs a high-performing private practice in Nashville, Tennessee. First, I have a quick heads-up before you dive in. Actually, my new book, \"The Plastic Surgery Practice Growth Playbook,\" is now at the printer. Moreover, this book is built from pearls gathered from over 175 top plastic surgeon interviews. Ultimately, it reveals the exact patterns behind stronger conversion and higher retention. Consequently, it helps build more efficient and profitable practices. Soon, it will be available for pre-order. Now, here is why this podcast episode matters. Surprisingly, Hatef's success is not about doing more. Rather, it is about doing the right things consistently. Next, here are a few key takeaways. First, growth comes from execution instead of effort. Second, networking with the right people in your community is a game changer. Third, your team either elevates or erodes the patient experience. Therefore, you must stop guessing to improve conversion, retention and staff performance. Fortunately, \"The difference isn't more leads\" will show you exactly where to start. Also, these takeaways a…","meta_description":"📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Dan Hatef, MD, explains how the difference isn't more leads when…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2925,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/the-difference-isn-t-more-leads-dan-hatef-md-ep-360/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/the-difference-isn-t-more-leads-dan-hatef-md-ep-360.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}