{"podcast":{"title":"Beauty and the Biz","slug":"beauty-and-the-biz-581032","podcast_index_feed_id":581032,"rss_url":"https://catherinemaley.libsyn.com/rss","website_url":"https://www.catherinemaley.com/podcast/","image_url":"https://static.libsyn.com/p/assets/7/d/7/e/7d7e968d07c1d3f2e5bbc093207a2619/Beauty-and-the-Biz-Show-Graphics-rev.2_Square.jpg","author":"Catherine Maley, MBA","episode_count":370,"summary":"Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketin…","last_synced_at":"2026-07-18T20:20:26.895903+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032"},"episode":{"title":"The Difference Between Employed… and Free — Suma Maddox, MD (Ep. 362)","slug":"the-difference-between-employed-and-free-suma-maddox-md-ep-362","published_at":"2026-05-15T17:32:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/the-difference-between-employed-and-free-suma-maddox-md-ep-362","show_page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032","url":"https://www.catherinemaley.com/podcast/the-difference-between-employed-and-free-suma-maddox-md-ep-362/","audio_url":"https://traffic.libsyn.com/secure/catherinemaley/The_Difference_Between_Employed_and_Free__Suma_Maddox_MD_Ep._362.mp3?dest-id=1247585","summary":"📅 Schedule Your Practice Growth Strategy Review 📕 Get Catherine's New Book: Plastic Surgery Practice Pearls ⬇️⬇️⬇️ Suma Maddox, MD, shares her journey into private practice and the difference between being employed and free. Hello, and welcome to \"Beauty and the Biz,\" where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of \"Your Aesthetic Practice – What Your Patients Are Saying.\" and consultant to plastic surgeons, helping them get more patients and more profits. The Difference Between Employed… and Free Frankly, most surgeons will not do this, but that is the point. Indeed, most surgeons talk about going out on their own. However, few actually do it. Furthermore, even fewer emulate Dr. Suma Maddox. Specifically, she is a board-certified plastic surgeon in New Orleans. Previously, she spent years as a hospital-employed general surgeon. Consequently, she was locked into a noncompete agreement. Then, she made a definitive decision. Next, she went back into training. Afterward, she started over. Ultimately, she drove 200 miles each way every week. Moreover, she did this for months to secure the surgery cases needed for board certification. Undeniably, that immense effort paid off. Today, she owns her own practice. Additionally, she built a surgery center with two operating rooms. Plus, she rents this space to other surgeons. Furthermore, she will have that loan paid off by November. Truthfully, this success was not luck. Rather, it was the result of thinking like a founder. Surprisingly, she did not ask how to do more surgery. Instead, she asked how to build something she could control. Remarkably, this is the exact pattern I observed across 175 surgeons. Concurrently, I noticed this while writing my bo…","meta_description":"📅 Schedule Your Practice Growth Strategy Review 📕 Get Catherine's New Book: Plastic Surgery Practice Pearls ⬇️⬇️⬇️ Suma Maddox, MD, shares her journey int…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1569,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/the-difference-between-employed-and-free-suma-maddox-md-ep-362/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/the-difference-between-employed-and-free-suma-maddox-md-ep-362.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}