{"podcast":{"title":"Beauty and the Biz","slug":"beauty-and-the-biz-581032","podcast_index_feed_id":581032,"rss_url":"https://catherinemaley.libsyn.com/rss","website_url":"https://www.catherinemaley.com/podcast/","image_url":"https://static.libsyn.com/p/assets/7/d/7/e/7d7e968d07c1d3f2e5bbc093207a2619/Beauty-and-the-Biz-Show-Graphics-rev.2_Square.jpg","author":"Catherine Maley, MBA","episode_count":370,"summary":"Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketin…","last_synced_at":"2026-07-18T20:20:26.895903+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032"},"episode":{"title":"Solo Practice to 51,000 Sq. Ft. — in 2.5 Years — Christopher J. Micallef, DO (Ep. 363)","slug":"solo-practice-to-51-000-sq-ft-in-2-5-years-christopher-j-micallef-do-ep-363","published_at":"2026-05-29T23:09:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/solo-practice-to-51-000-sq-ft-in-2-5-years-christopher-j-micallef-do-ep-363","show_page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032","url":"https://www.catherinemaley.com/podcast/solo-practice-to-51000-sq-ft-in-2.5-years-christopher-j-micallef-do-ep-363/","audio_url":"https://traffic.libsyn.com/secure/catherinemaley/Solo_Practice_to_51000_Sq._Ft.__in_2.5_Years__Christopher_J._Micallef_DO_Ep._363__Beauty_and_the_Biz.mp3?dest-id=1247585","summary":"📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ Christopher Micallef, DO, shares how he grew from solo practice to 51,000 sq. ft. in only 2.5 years in Texas. Hello, and welcome to \"Beauty and the Biz,\" where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of \"Your Aesthetic Practice – What Your Patients Are Saying.\" and consultant to plastic surgeons, helping them get more patients and more profits. Solo Practice to 51,000 Sq. Ft. — in 2.5 Years 3 providers, 16 staff, zero lead conflict. Here's his model. First, my latest \"Beauty and the Biz\" guest is Dr. Christopher Micallef. Indeed, he is a board-certified plastic surgeon in San Antonio. Furthermore, he has built something truly impressive. Specifically, he grew from a solo practice to a multi-provider aesthetic business. Moreover, he achieved this growth in just a short amount of time. Currently, his multi-provider aesthetic business includes the following elements: First, a facial plastic surgeon joined the team. Second, an internal medicine physician came on board. Third, the clinic offers injectors, lasers and wellness services. Fourth, the practice employs 16 team members and keeps growing. However, what stood out the most was his mindset. Ultimately, Dr. Micallef credits much of his success to his military background. Fundamentally, systems, consistency, accountability and leadership are not optional. Frankly, that discipline clearly shows in his work. Thus, in this \"Beauty and the Biz\" episode, we discuss the following topics: First, we explore how he scaled quickly without chaos. Next, we uncover why patient experience is his true differentiator instead of price. Then, we review the h…","meta_description":"📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ Christopher Micallef, DO, shares how he grew fr…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1958,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/solo-practice-to-51-000-sq-ft-in-2-5-years-christopher-j-micallef-do-ep-363/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/solo-practice-to-51-000-sq-ft-in-2-5-years-christopher-j-micallef-do-ep-363.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}