{"podcast":{"title":"Beauty and the Biz","slug":"beauty-and-the-biz-581032","podcast_index_feed_id":581032,"rss_url":"https://catherinemaley.libsyn.com/rss","website_url":"https://www.catherinemaley.com/podcast/","image_url":"https://static.libsyn.com/p/assets/7/d/7/e/7d7e968d07c1d3f2e5bbc093207a2619/Beauty-and-the-Biz-Show-Graphics-rev.2_Square.jpg","author":"Catherine Maley, MBA","episode_count":370,"summary":"Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketin…","last_synced_at":"2026-07-18T20:20:26.895903+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032"},"episode":{"title":"Private Practice Is Not a Straight Line — James Rough, MD (Ep. 369)","slug":"private-practice-is-not-a-straight-line-james-rough-md-ep-369","published_at":"2026-07-03T19:41:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/private-practice-is-not-a-straight-line-james-rough-md-ep-369","show_page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032","url":"https://www.catherinemaley.com/podcast/private-practice-is-not-a-straight-line-james-rough-md-ep-369/","audio_url":"https://traffic.libsyn.com/secure/catherinemaley/One_Patient_At_a_Time_Still_Works__James_Rough_MD.mp3?dest-id=1247585","summary":"📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️ ➡️ James Rough, MD, shares his journey into private practice and how it is not always a straight line to become successful. Hello, and welcome to \"Beauty and the Biz,\" where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of \"Your Aesthetic Practice – What Your Patients Are Saying.\" and consultant to plastic surgeons, helping them get more patients and more profits. Private Practice Is Not a Straight Line — the business lessons behind building a boutique plastic surgery practice. First, this week on \"Beauty and the Biz,\" I talk with Dr. James Rough. Indeed, he is a board-certified plastic and reconstructive surgeon in private practice in Tucson, Arizona. Admittedly, Dr. Rough has an interesting story. After all, he didn't just jump straight into a solo cosmetic practice with everything figured out. Initially, he started at the VA. Next, he built his surgical experience. Then, he joined another practice. Consequently, he learned what worked and what didn't. Eventually, he used those lessons to build his own boutique-style practice. Truly, I appreciated his honesty about the journey. Occasionally, you make a decision that looks good on paper. However, you realize later it wasn't the right long-term fit. Similarly, a difficult partnership still teaches you invaluable lessons. Furthermore, COVID, market shifts, competition or staffing force you to rethink what you are building and why. Thus, in this episode of \"Beauty and the Biz,\" we discuss several topics: For instance, we talk about transitioning from reconstruction to a cosmetic private pract…","meta_description":"📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4d…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2669,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/private-practice-is-not-a-straight-line-james-rough-md-ep-369/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/private-practice-is-not-a-straight-line-james-rough-md-ep-369.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}