{"podcast":{"title":"Beauty and the Biz","slug":"beauty-and-the-biz-581032","podcast_index_feed_id":581032,"rss_url":"https://catherinemaley.libsyn.com/rss","website_url":"https://www.catherinemaley.com/podcast/","image_url":"https://static.libsyn.com/p/assets/7/d/7/e/7d7e968d07c1d3f2e5bbc093207a2619/Beauty-and-the-Biz-Show-Graphics-rev.2_Square.jpg","author":"Catherine Maley, MBA","episode_count":370,"summary":"Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketin…","last_synced_at":"2026-07-18T20:20:26.895903+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032"},"episode":{"title":"Moonlighting as a Growth Strategy — Jennifer Murdock, MD (Ep. 347)","slug":"moonlighting-as-a-growth-strategy-jennifer-murdock-md-ep-347","published_at":"2026-01-30T05:43:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/moonlighting-as-a-growth-strategy-jennifer-murdock-md-ep-347","show_page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032","url":"https://www.catherinemaley.com/podcast/moonlighting-as-a-growth-strategy-jennifer-murdock-md-ep-347/","audio_url":"https://traffic.libsyn.com/secure/catherinemaley/Moonlighting_as_a_Growth_Strategy__Jennifer_Murdock_MD_Ep._347.mp3?dest-id=1247585","summary":"📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Jennifer Murdock, MD, shares her cosmetic surgery growth strategy which involved moonlighting for other practices. Indeed, welcome to \"Beauty and the Biz,\" where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of \"Your Aesthetic Practice – What Your Patients Are Saying.\" and consultant to plastic surgeons, helping them get more patients and more profits. Moonlighting as a Growth Strategy Why this surgeon learned how to build before momentum kicked in First, the \"Moonlighting as a growth strategy\" podcast explores what it really takes to build a sustainable aesthetic practice before momentum arrives. In this episode of \"Beauty and the Biz,\" I sit down with Dr. Jennifer Murdock. As a board-certified facial plastic surgeon in Miami, she chose a deliberate and patient approach to growth. Notably, Dr. Murdock openly shares a reality many young surgeons experience but rarely discuss. Early in her career, she moonlighted at other practices. At the same time, this approach allowed her to maintain financial stability. Meanwhile, she slowly built her own reputation. Additionally, she developed a referral base and patient trust in one of the most competitive aesthetic markets in the country. Rather than a fallback, moonlighting became a strategic growth strategy. During the conversation, we discuss what that phase actually looked like. Importantly, we also explore why it mattered. In this episode, you'll hear: How she evaluated risk vs. stability early on Why ego can sabotage long-term practice ownership The mindset shift required when you're building before you're \"busy\" How patience, consistency, and standards compound ove…","meta_description":"📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Jennifer Murdock, MD, shares her cosmetic surgery growth strateg…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3023,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/moonlighting-as-a-growth-strategy-jennifer-murdock-md-ep-347/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/moonlighting-as-a-growth-strategy-jennifer-murdock-md-ep-347.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}