{"podcast":{"title":"Beauty and the Biz","slug":"beauty-and-the-biz-581032","podcast_index_feed_id":581032,"rss_url":"https://catherinemaley.libsyn.com/rss","website_url":"https://www.catherinemaley.com/podcast/","image_url":"https://static.libsyn.com/p/assets/7/d/7/e/7d7e968d07c1d3f2e5bbc093207a2619/Beauty-and-the-Biz-Show-Graphics-rev.2_Square.jpg","author":"Catherine Maley, MBA","episode_count":370,"summary":"Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketin…","last_synced_at":"2026-07-18T20:20:26.895903+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032"},"episode":{"title":"He Left the Partnership and Here's Why — Samuel E. Salcedo, MD (Ep. 371)","slug":"he-left-the-partnership-and-here-s-why-samuel-e-salcedo-md-ep-371","published_at":"2026-07-17T20:35:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/he-left-the-partnership-and-here-s-why-samuel-e-salcedo-md-ep-371","show_page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032","url":"https://www.catherinemaley.com/podcast/he-left-the-partnership-and-here-is-why-samuel-e-salcedo-md-ep-371/","audio_url":"https://traffic.libsyn.com/secure/catherinemaley/He_Left_the_Partnership_and_Heres_Why__Samuel_E._Salcedo_MD_Ep._371.mp3?dest-id=1247585","summary":"📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️ ➡️ He Left the Partnership and Here's Why — Samuel Salcedo, MD, a private practice plastic surgeon in Corona, CA. Hello, and welcome to \"Beauty and the Biz,\" where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of \"Your Aesthetic Practice – What Your Patients Are Saying.\" and consultant to plastic surgeons, helping them get more patients and more profits. He Left the Partnership and Here's Why — Starting a private practice is not just a business decision. It is a mindset shift. First, when you enter the marketplace after training, joining a mature practice is typical. However, realizing your long-term vision no longer aligns with the practice often happens later. Therefore, you have to make the difficult decision to start over. Next, you must build something of your own. Ultimately, \"He Left the Partnership. Here's Why.\" is the perfect theme for this topic. Specifically, that is exactly what my recent \"Beauty and the Biz Podcast\" guest accomplished. Thus, Dr. Samuel Salcedo, a board-certified plastic and reconstructive surgeon, founded The Plastics Doc & Med Spa in Corona, California. Naturally, he shares what it was really like to transition into private practice. Additionally, he discusses the lessons learned along the way. Furthermore, he explains what he would do differently today. He Left the Partnership and Here's Why — Samuel Salcedo, MD, a private practice plastic surgeon in Corona, CA. Hello, and welcome to \"Beauty and the Biz,\" where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catheri…","meta_description":"📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4d…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3260,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/he-left-the-partnership-and-here-s-why-samuel-e-salcedo-md-ep-371/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/he-left-the-partnership-and-here-s-why-samuel-e-salcedo-md-ep-371.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}