{"podcast":{"title":"Beauty and the Biz","slug":"beauty-and-the-biz-581032","podcast_index_feed_id":581032,"rss_url":"https://catherinemaley.libsyn.com/rss","website_url":"https://www.catherinemaley.com/podcast/","image_url":"https://static.libsyn.com/p/assets/7/d/7/e/7d7e968d07c1d3f2e5bbc093207a2619/Beauty-and-the-Biz-Show-Graphics-rev.2_Square.jpg","author":"Catherine Maley, MBA","episode_count":370,"summary":"Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketin…","last_synced_at":"2026-07-18T20:20:26.895903+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032"},"episode":{"title":"From Air Force to Solo to Retirement — Michael Edwards, MD (Ep. 356)","slug":"from-air-force-to-solo-to-retirement-michael-edwards-md-ep-356","published_at":"2026-04-03T23:38:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/from-air-force-to-solo-to-retirement-michael-edwards-md-ep-356","show_page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032","url":"https://www.catherinemaley.com/podcast/from-air-force-to-solo-to-retirement-michael-edwards-md-ep-356/","audio_url":"https://traffic.libsyn.com/secure/catherinemaley/From_Air_Force_to_Solo_to_Retirement__Michael_Edwards_MD_Ep._356.mp3?dest-id=1247585","summary":"📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Michael Edwards, MD, shares his journey from being in the US Air Force, going into solo practice, and then transitioning into retirement. Hello, and welcome to \"Beauty and the Biz,\" where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of \"Your Aesthetic Practice – What Your Patients Are Saying.\" and consultant to plastic surgeons, helping them get more patients and more profits. From Air Force to Solo to Retirement Initially, Dr. Michael C. Edwards is a board-certified plastic surgeon and founder of Plastic Surgery Vegas. Furthermore, he is a past president of the Aesthetic Society. Previously, he served as a U.S. Air Force officer. Specifically, he commanded a field hospital in the Middle East. Subsequently, he transitioned from military medicine to solo private practice in Las Vegas. Remarkably, he was operating on patients his first week out of uniform. Now, in this episode of \"Beauty and the Biz,\" Dr. Edwards breaks down exactly how he did it: First, he reveals why he stayed in the same city. Consequently, that single decision made his practice launch almost effortless. Next, he discusses being solo for 12 years before a group merger. Ultimately, it took a year of conversations, attorneys and consultants to get it right. Then, he reviews his private equity decision. Specifically, they looked into private equity and walked away. Furthermore, he explains why. Later, he details the one-year retirement announcement. Unsurprisingly, he shares what happened when his phone \"lit up.\" Moreover, he is transferring 30 years of patient loyalty to the new surgeon taking his place. Importantly, he does this without a singl…","meta_description":"📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Michael Edwards, MD, shares his journey from being in the US Air…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3417,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/from-air-force-to-solo-to-retirement-michael-edwards-md-ep-356/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/from-air-force-to-solo-to-retirement-michael-edwards-md-ep-356.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}