{"podcast":{"title":"Beauty and the Biz","slug":"beauty-and-the-biz-581032","podcast_index_feed_id":581032,"rss_url":"https://catherinemaley.libsyn.com/rss","website_url":"https://www.catherinemaley.com/podcast/","image_url":"https://static.libsyn.com/p/assets/7/d/7/e/7d7e968d07c1d3f2e5bbc093207a2619/Beauty-and-the-Biz-Show-Graphics-rev.2_Square.jpg","author":"Catherine Maley, MBA","episode_count":370,"summary":"Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketin…","last_synced_at":"2026-07-18T20:20:26.895903+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032"},"episode":{"title":"e Long Game Most Surgeons Don't Play — Gregory D. Lewen, MD (Ep. 348)","slug":"e-long-game-most-surgeons-don-t-play-gregory-d-lewen-md-ep-348","published_at":"2026-02-06T13:07:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/e-long-game-most-surgeons-don-t-play-gregory-d-lewen-md-ep-348","show_page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032","url":"https://www.catherinemaley.com/podcast/the-long-game-most-surgeons-dont-play-gregory-d-lewen-md-ep-348/","audio_url":"https://traffic.libsyn.com/secure/catherinemaley/The_Long_Game_Most_Surgeons_Dont_Play__Gregory_D._Lewen_MD_Ep._348.mp3?dest-id=1247585","summary":"📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Gregory D. Lewen, MD, played the long game most surgeons don't play to organically transition from reconstruction to cosmetic surgery. Indeed, welcome to \"Beauty and the Biz,\" where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of \"Your Aesthetic Practice – What Your Patients Are Saying.\" and consultant to plastic surgeons, helping them get more patients and more profits. The Long Game Most Surgeons Don't Play Overall, the quiet decisions that lead to real leverage over time. Typically, most surgeons don't wake up and suddenly decide to go solo. Instead, the shift usually happens gradually. Often, it follows years of watching how different systems actually work. In this week's \"Beauty and the Biz\" episode, I spoke with Dr. Gregory Lewen. Specifically, he is a board-certified oculoplastic surgeon in Aventura, Florida. Notably, he followed a deliberate path into private practice. Before opening his own office, Dr. Lewen trained in two distinct environments: First, a university setting focused on functional care Second, a private practice centered on cash medicine Consequently, that dual exposure shaped his strategy. Rather than chase volume or quick wins, he built a boutique, concierge-style practice. Instead, the foundation includes: Specifically, careful business planning Additionally, strategic location selection in a high-end market Gradually, a move away from insurance Consistently, a focus on service and trust Notably, one insight stood out: \"Something changes when you put your ideas on paper. It becomes real — and there's no turning back.\" Additionally, we discuss: Importantly, why independence often matter…","meta_description":"📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Gregory D. Lewen, MD, played the long game most surgeons don't p…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2252,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/e-long-game-most-surgeons-don-t-play-gregory-d-lewen-md-ep-348/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/e-long-game-most-surgeons-don-t-play-gregory-d-lewen-md-ep-348.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}