{"podcast":{"title":"Beauty and the Biz","slug":"beauty-and-the-biz-581032","podcast_index_feed_id":581032,"rss_url":"https://catherinemaley.libsyn.com/rss","website_url":"https://www.catherinemaley.com/podcast/","image_url":"https://static.libsyn.com/p/assets/7/d/7/e/7d7e968d07c1d3f2e5bbc093207a2619/Beauty-and-the-Biz-Show-Graphics-rev.2_Square.jpg","author":"Catherine Maley, MBA","episode_count":370,"summary":"Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketin…","last_synced_at":"2026-07-18T20:20:26.895903+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032"},"episode":{"title":"Built a Multi-Location Practice Without Losing Control — Johnny Franco, MD (Ep. 349)","slug":"built-a-multi-location-practice-without-losing-control-johnny-franco-md-ep-349","published_at":"2026-02-13T16:38:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/built-a-multi-location-practice-without-losing-control-johnny-franco-md-ep-349","show_page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032","url":"https://www.catherinemaley.com/podcast/built-a-multi-location-practice-without-losing-control-johnny-franco-md-ep-349/","audio_url":"https://traffic.libsyn.com/secure/catherinemaley/Built_a_Multi-Location_Practice_Without_Losing_Control__Johnny_Franco_MD_Ep._349.mp3?dest-id=1247585","summary":"📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Johnny Franco, MD, talks about how he built a multi-location cosmetic surgery practice without losing control. Hello and welcome to \"Beauty and the Biz,\" where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of \"Your Aesthetic Practice – What Your Patients Are Saying.\" and consultant to plastic surgeons, helping them get more patients and more profits. Built a Multi-Location Practice Without Losing Control Specifically, \"Built a Multi-Location Practice Without Losing Control\" podcast explains how practices grow without losing stability or profitability. Importantly, in this \"Beauty and the Biz\" episode, Dr. Johnny Franco shares how early infrastructure helped him scale safely. Additionally, he is a board-certified plastic surgeon in Austin, Texas. Moreover, he founded Austin Plastic Surgeon. Furthermore, he serves as clinical faculty at UT Dell Medical School. Indeed, this conversation focuses on real-world growth strategy rather than theory. Specifically, Dr. Franco discusses what happens inside expanding practices. Likewise, he explains how leadership decisions affect long-term control. Additionally, key discussion points include: Why adding locations is often harder than adding providers How missing SOPs create financial confusion and accountability gaps Why many practices delay building leadership and operations support How compensation structures influence ownership and culture The operational risk when everything funnels through one surgeon Importantly, one insight is simple. Namely, infrastructure works best when built early. Consequently, waiting often increases cost. Similarly, waiting usually increases c…","meta_description":"📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Johnny Franco, MD, talks about how he built a multi-location cos…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3684,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/built-a-multi-location-practice-without-losing-control-johnny-franco-md-ep-349/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/built-a-multi-location-practice-without-losing-control-johnny-franco-md-ep-349.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}