{"podcast":{"title":"Beauty and the Biz","slug":"beauty-and-the-biz-581032","podcast_index_feed_id":581032,"rss_url":"https://catherinemaley.libsyn.com/rss","website_url":"https://www.catherinemaley.com/podcast/","image_url":"https://static.libsyn.com/p/assets/7/d/7/e/7d7e968d07c1d3f2e5bbc093207a2619/Beauty-and-the-Biz-Show-Graphics-rev.2_Square.jpg","author":"Catherine Maley, MBA","episode_count":370,"summary":"Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketin…","last_synced_at":"2026-07-18T20:20:26.895903+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032"},"episode":{"title":"25 Years in Solo Practice and Still Going Strong — Victor S. Ferrari, MD (Ep. 370)","slug":"25-years-in-solo-practice-and-still-going-strong-victor-s-ferrari-md-ep-370","published_at":"2026-07-10T22:37:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/25-years-in-solo-practice-and-still-going-strong-victor-s-ferrari-md-ep-370","show_page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032","url":"https://www.catherinemaley.com/podcast/25-years-in-solo-practice-and-still-going-strong-victor-s-ferrari-md-ep-370/","audio_url":"https://traffic.libsyn.com/secure/catherinemaley/25_Years_in_Solo_Practice_and_Still_Going_Strong__Victor_S._Ferrari_MD_Ep._370.mp3?dest-id=1247585","summary":"📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️ ➡️ Victor Ferrari, MD, talks about what it takes to still be going strong after 25 successful years in solo practice. Hello, and welcome to \"Beauty and the Biz,\" where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of \"Your Aesthetic Practice – What Your Patients Are Saying.\" and consultant to plastic surgeons, helping them get more patients and more profits. 25 Years in Solo Practice and Still Going Strong — Dr. Victor Ferrari shares the simple systems that helped him build a steady, reputable cosmetic practice. Specifically, Dr. Victor Ferrari is a board-certified plastic surgeon. Additionally, he is the founder of Premier Plastic Surgery Center and Premier Spa in Charlotte, North Carolina. Furthermore, he has been in private practice for more than 25 years. Consequently, he has a strong reputation in his community. Currently, in this week's \"Beauty and the Biz\" podcast, Dr. Ferrari shares his secrets. Explicitly, he explains what it really takes to build a long-standing solo cosmetic practice. Importantly, he did this without chasing every shiny object. Interestingly, he would also be open to bringing in an associate surgeon. Ultimately, this would keep his surgical OR busy. Moreover, it would expand capacity and create more long-term leverage. Notably, what stood out to me was his intentional focus on the fundamentals: First, he chose a location across from a hospital to give patients confidence. Next, he built a facility designed for growth that includes room for another surgeon. Additionally, he added ancillary services that naturally…","meta_description":"📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD 📊 Schedule a Practice Performance Audit: https://bit.ly/4d…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2698,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/25-years-in-solo-practice-and-still-going-strong-victor-s-ferrari-md-ep-370/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/25-years-in-solo-practice-and-still-going-strong-victor-s-ferrari-md-ep-370.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}