{"podcast":{"title":"Beauty and the Biz","slug":"beauty-and-the-biz-581032","podcast_index_feed_id":581032,"rss_url":"https://catherinemaley.libsyn.com/rss","website_url":"https://www.catherinemaley.com/podcast/","image_url":"https://static.libsyn.com/p/assets/7/d/7/e/7d7e968d07c1d3f2e5bbc093207a2619/Beauty-and-the-Biz-Show-Graphics-rev.2_Square.jpg","author":"Catherine Maley, MBA","episode_count":370,"summary":"Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketin…","last_synced_at":"2026-07-18T20:20:26.895903+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032"},"episodes":[{"title":"He Left the Partnership and Here's Why — Samuel E. Salcedo, MD (Ep. 371)","slug":"he-left-the-partnership-and-here-s-why-samuel-e-salcedo-md-ep-371","published_at":"2026-07-17T20:35:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/he-left-the-partnership-and-here-s-why-samuel-e-salcedo-md-ep-371","url":"https://www.catherinemaley.com/podcast/he-left-the-partnership-and-here-is-why-samuel-e-salcedo-md-ep-371/","duration_seconds":3260,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/he-left-the-partnership-and-here-s-why-samuel-e-salcedo-md-ep-371/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/he-left-the-partnership-and-here-s-why-samuel-e-salcedo-md-ep-371.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"25 Years in Solo Practice and Still Going Strong — Victor S. Ferrari, MD (Ep. 370)","slug":"25-years-in-solo-practice-and-still-going-strong-victor-s-ferrari-md-ep-370","published_at":"2026-07-10T22:37:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/25-years-in-solo-practice-and-still-going-strong-victor-s-ferrari-md-ep-370","url":"https://www.catherinemaley.com/podcast/25-years-in-solo-practice-and-still-going-strong-victor-s-ferrari-md-ep-370/","duration_seconds":2698,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/25-years-in-solo-practice-and-still-going-strong-victor-s-ferrari-md-ep-370/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/25-years-in-solo-practice-and-still-going-strong-victor-s-ferrari-md-ep-370.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Private Practice Is Not a Straight Line — James Rough, MD (Ep. 369)","slug":"private-practice-is-not-a-straight-line-james-rough-md-ep-369","published_at":"2026-07-03T19:41:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/private-practice-is-not-a-straight-line-james-rough-md-ep-369","url":"https://www.catherinemaley.com/podcast/private-practice-is-not-a-straight-line-james-rough-md-ep-369/","duration_seconds":2669,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/private-practice-is-not-a-straight-line-james-rough-md-ep-369/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/private-practice-is-not-a-straight-line-james-rough-md-ep-369.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"What 175 Plastic Surgeons Told Me About Success — Catherine Maley, MBA (Ep. 368)","slug":"what-175-plastic-surgeons-told-me-about-success-catherine-maley-mba-ep-368","published_at":"2026-06-26T18:55:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/what-175-plastic-surgeons-told-me-about-success-catherine-maley-mba-ep-368","url":"https://www.catherinemaley.com/podcast/what-175-plastic-surgeons-told-me-about-success-catherine-maley-mba-ep-368/","duration_seconds":794,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/what-175-plastic-surgeons-told-me-about-success-catherine-maley-mba-ep-368/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/what-175-plastic-surgeons-told-me-about-success-catherine-maley-mba-ep-368.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Getting Out of Your Own Way — T. Gerald O'Daniel, MD (Ep. 367)","slug":"getting-out-of-your-own-way-t-gerald-o-daniel-md-ep-367","published_at":"2026-06-19T22:07:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/getting-out-of-your-own-way-t-gerald-o-daniel-md-ep-367","url":"https://www.catherinemaley.com/podcast/getting-out-of-your-own-way-t-gerald-odaniel-md-ep-367/","duration_seconds":2814,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/getting-out-of-your-own-way-t-gerald-o-daniel-md-ep-367/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/getting-out-of-your-own-way-t-gerald-o-daniel-md-ep-367.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Building, Then Rebuilding a Practice — Ruslan Zhuravsky, DO (Ep. 366)","slug":"building-then-rebuilding-a-practice-ruslan-zhuravsky-do-ep-366","published_at":"2026-06-12T21:38:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/building-then-rebuilding-a-practice-ruslan-zhuravsky-do-ep-366","url":"https://www.catherinemaley.com/podcast/building-then-rebuilding-a-practice-ruslan-zhuravsky-do-ep-366/","duration_seconds":2338,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/building-then-rebuilding-a-practice-ruslan-zhuravsky-do-ep-366/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/building-then-rebuilding-a-practice-ruslan-zhuravsky-do-ep-366.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"When the Surgeon Becomes the Bottleneck — Richard J. Brown, MD (Ep. 365)","slug":"when-the-surgeon-becomes-the-bottleneck-richard-j-brown-md-ep-365","published_at":"2026-06-05T20:30:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/when-the-surgeon-becomes-the-bottleneck-richard-j-brown-md-ep-365","url":"https://www.catherinemaley.com/podcast/when-the-surgeon-becomes-the-bottleneck-richard-j-brown-md-ep-365/","duration_seconds":2897,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/when-the-surgeon-becomes-the-bottleneck-richard-j-brown-md-ep-365/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/when-the-surgeon-becomes-the-bottleneck-richard-j-brown-md-ep-365.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Solo Practice to 51,000 Sq. Ft. — in 2.5 Years — Christopher J. Micallef, DO (Ep. 363)","slug":"solo-practice-to-51-000-sq-ft-in-2-5-years-christopher-j-micallef-do-ep-363","published_at":"2026-05-29T23:09:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/solo-practice-to-51-000-sq-ft-in-2-5-years-christopher-j-micallef-do-ep-363","url":"https://www.catherinemaley.com/podcast/solo-practice-to-51000-sq-ft-in-2.5-years-christopher-j-micallef-do-ep-363/","duration_seconds":1958,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/solo-practice-to-51-000-sq-ft-in-2-5-years-christopher-j-micallef-do-ep-363/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/solo-practice-to-51-000-sq-ft-in-2-5-years-christopher-j-micallef-do-ep-363.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Smarter Growth Model for Surgeons? — Nathaniel Villanueva, MD (Ep. 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362)","slug":"the-difference-between-employed-and-free-suma-maddox-md-ep-362","published_at":"2026-05-15T17:32:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/the-difference-between-employed-and-free-suma-maddox-md-ep-362","url":"https://www.catherinemaley.com/podcast/the-difference-between-employed-and-free-suma-maddox-md-ep-362/","duration_seconds":1569,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/the-difference-between-employed-and-free-suma-maddox-md-ep-362/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/the-difference-between-employed-and-free-suma-maddox-md-ep-362.md","description":"Read the agent-friendly Markdown representation of this episode 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