{"podcast":{"title":"Banking Transformed with Jim Marous","slug":"banking-transformed-with-jim-marous-343931","podcast_index_feed_id":343931,"rss_url":"https://feeds.megaphone.fm/bankingtransformed","website_url":"https://thefinancialbrand.com/podcasts/","image_url":"https://megaphone.imgix.net/podcasts/aaf96f8e-b6fb-11ea-89a5-3756e924605b/image/BT_Rock_Jim_Square_Logo_5-28-23_REV_300_dpi.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Jim Marous","episode_count":500,"summary":"Are you prepared to embrace change, take risks and disrupt yourself in response to the digital disruption in banking? If not, this podcast is for you. Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the leadership and cultural challenges facing the banking industry. Featuring interviews with some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/banking-transformed-with-jim-marous-343931"},"episode":{"title":"Winning The Attention War That's Reshaping Banking","slug":"winning-the-attention-war-that-s-reshaping-banking","published_at":"2026-04-21T09:00:00+00:00","page_url":"https://stenobird.com/podcast/banking-transformed-with-jim-marous-343931/winning-the-attention-war-that-s-reshaping-banking","show_page_url":"https://stenobird.com/podcast/banking-transformed-with-jim-marous-343931","url":"https://thefinancialbrand.com/banking-podcasts","audio_url":"https://www.podtrac.com/pts/redirect.mp3/chrt.fm/track/A27C8C/tracking.swap.fm/track/2IMk17EdnEqyRhJTIpIU/traffic.megaphone.fm/FPMN6045550235.mp3","summary":"Your bank might be winning the battle for the transaction. It is losing the attention war for the customer. Live from Fintech Meetup in Las Vegas, host Jim Marous is joined by Alex Johnson (Fintech Takes) and Mary Wisniewski (Cornerstone) to unpack the most critical shift in retail banking today: the move from a utility-based model to an attention-based economy. Traditional institutions are relying on customer inertia. Fintech leaders like NuBank are hiring out of TikTok to capture daily engagement. This episode explores how banks can fight back by using their data and modern infrastructure to become an indispensable part of a customer’s daily routine. In this episode, we dive into: • The Attention Economy: Why dollars now follow attention, and how banks are failing to compete for daily active users. • The NuBank Playbook: What a TikTok executive hire signals about the next generation of bank growth strategy. • Overcoming Complacency: Shifting from a legacy mindset to the hunt-and-kill urgency found in the top fintechs. • Infrastructure Upgrades: How FedNow, open banking, and AI are finally making real-time, personalized experiences possible. • Agentic AI: The rise of personal finance agents and why the industry must experiment with these tools today. • The Monday Morning Test: Why the executives who put in the reps on these tools now will be the ones still relevant in five years. As Alex Johnson put it on the show: \"If you don’t have a strategy to acquire and retain your customers’ attention, you cannot count on inertia to keep them with you\". #Fintech #DigitalBanking #AttentionEconomy #BankingTransformed #AIinBanking","meta_description":"Your bank might be winning the battle for the transaction. It is losing the attention war for the customer. Live from Fintech Meetup in Las Vegas, host Ji…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2000,"processing_state":"processed","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/banking-transformed-with-jim-marous-343931/episodes/winning-the-attention-war-that-s-reshaping-banking/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/banking-transformed-with-jim-marous-343931/winning-the-attention-war-that-s-reshaping-banking.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}