{"podcast":{"title":"Banking Transformed with Jim Marous","slug":"banking-transformed-with-jim-marous-343931","podcast_index_feed_id":343931,"rss_url":"https://feeds.megaphone.fm/bankingtransformed","website_url":"https://thefinancialbrand.com/podcasts/","image_url":"https://megaphone.imgix.net/podcasts/aaf96f8e-b6fb-11ea-89a5-3756e924605b/image/BT_Rock_Jim_Square_Logo_5-28-23_REV_300_dpi.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Jim Marous","episode_count":500,"summary":"Are you prepared to embrace change, take risks and disrupt yourself in response to the digital disruption in banking? If not, this podcast is for you. Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the leadership and cultural challenges facing the banking industry. Featuring interviews with some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/banking-transformed-with-jim-marous-343931"},"episode":{"title":"What Liquid Death Can Teach Banks","slug":"what-liquid-death-can-teach-banks","published_at":"2026-02-17T10:00:00+00:00","page_url":"https://stenobird.com/podcast/banking-transformed-with-jim-marous-343931/what-liquid-death-can-teach-banks","show_page_url":"https://stenobird.com/podcast/banking-transformed-with-jim-marous-343931","url":"https://thefinancialbrand.com/banking-podcasts","audio_url":"https://www.podtrac.com/pts/redirect.mp3/chrt.fm/track/A27C8C/tracking.swap.fm/track/2IMk17EdnEqyRhJTIpIU/traffic.megaphone.fm/FPMN1621317621.mp3?updated=1770649987","summary":"Liquid Death reached a $1.4 billion valuation selling water in cans. Meanwhile, banks spent $500 billion on transformation last year and still struggle to stand out. The gap isn't money - it's courage. Most banks are still designed to protect the status quo. Risk avoidance dominates, small changes are called progress, and true creativity rarely makes it through the internal process to reach customers. Challenger brands like Liquid Death don’t win because they spend more or market louder. They win because they decide who they’re for, what to stand for, and how to build a culture that supports being a challenger, even when it creates discomfort. I’m joined by Eric Fulwiler, co-founder and CEO of Rival. We discuss their recent study of the top 50 challenger brands and what makes them distinctive. We also uncover what has to change if financial institutions want to stand out instead of blending in.","meta_description":"Liquid Death reached a $1.4 billion valuation selling water in cans. Meanwhile, banks spent $500 billion on transformation last year and still struggle to…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2707,"processing_state":"processed","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/banking-transformed-with-jim-marous-343931/episodes/what-liquid-death-can-teach-banks/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/banking-transformed-with-jim-marous-343931/what-liquid-death-can-teach-banks.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}