{"podcast":{"title":"Banking Transformed with Jim Marous","slug":"banking-transformed-with-jim-marous-343931","podcast_index_feed_id":343931,"rss_url":"https://feeds.megaphone.fm/bankingtransformed","website_url":"https://thefinancialbrand.com/podcasts/","image_url":"https://megaphone.imgix.net/podcasts/aaf96f8e-b6fb-11ea-89a5-3756e924605b/image/BT_Rock_Jim_Square_Logo_5-28-23_REV_300_dpi.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Jim Marous","episode_count":523,"summary":"Are you prepared to embrace change, take risks and disrupt yourself in response to the digital disruption in banking? If not, this podcast is for you. Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the leadership and cultural challenges facing the banking industry. Featuring interviews with some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.","last_synced_at":"2026-07-21T22:19:03.307110+00:00","page_url":"https://stenobird.com/podcast/banking-transformed-with-jim-marous-343931"},"episode":{"title":"Turning New Accounts Into Primary Relationships on Day 1","slug":"turning-new-accounts-into-primary-relationships-on-day-1","published_at":"2026-07-01T10:00:00+00:00","page_url":"https://stenobird.com/podcast/banking-transformed-with-jim-marous-343931/turning-new-accounts-into-primary-relationships-on-day-1","show_page_url":"https://stenobird.com/podcast/banking-transformed-with-jim-marous-343931","url":"https://thefinancialbrand.com/banking-podcasts","audio_url":"https://www.podtrac.com/pts/redirect.mp3/chrt.fm/track/A27C8C/traffic.megaphone.fm/PLAS2587028372.mp3","summary":"A newly opened account usually starts in third place. Here is how banks turn new customers into primary relationships in the first 90 days. The average checking customer now uses three banks (J.D. Power), so most new accounts land behind two institutions the customer already trusts. In this episode of Banking Transformed, Jim Marous breaks down the primacy window, the short stretch after account opening when a bank can still become the one a customer’s financial life runs through, and the ladder every new account has to climb: from available, to useful, to trusted, to primary. You will hear what high-performing banks do differently: winning the paycheck first through direct deposit, since accounts with a direct deposit stay open about twice as long; running a seven-to-nine-touch onboarding cadence when more than half of institutions still stop at two or fewer; measuring primacy instead of satisfaction scores; and meeting customers inside the AI tools where they now decide where to bank, before the account is ever opened. A practical playbook for any banker who wants new accounts to become primary relationships, not deposit hotels. Hosted by Jim Marous. Subscribe to Banking Transformed for more on the future of banking.","meta_description":"A newly opened account usually starts in third place. Here is how banks turn new customers into primary relationships in the first 90 days. The average ch…","key_points":[],"chapters":[],"topics":[],"duration_seconds":526,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/banking-transformed-with-jim-marous-343931/episodes/turning-new-accounts-into-primary-relationships-on-day-1/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/banking-transformed-with-jim-marous-343931/turning-new-accounts-into-primary-relationships-on-day-1.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}